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World Wrestling Entertainment (WWE) is one of the most underrated sports franchises in the world, probably because of its scripted bouts and accompanying drama which appeals to a young male demographic. That's about to change as the television deals it has had in place for years are about to an end, just at the time when live sports content is in high demand. Traditional and digital media empires are ready to do battle to obtain unique content.

This points to the high probability of a deal that will propel World Wrestling Federation to a level far above where it has ever been, and it'll take shareholders for the ride with it. It's time to at least hold on...

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