Electronic Arts mentions China plans on conference call

by: Ezra Marbach

On yesterday's conference call, the CFO of video game publisher, Electronic Arts (ticker: ERTS), discussed EA's plans for China expansion:

"So in China, I'm confident that over the next few years you will see an
EA development studio in China. And our first focus is going to be
to develop -- our first focus will be to develop content for that local
market. I do think we will develop a lot of expertise in those markets
over time and we would expect to be able to use that globally."

With China taking the lead in game development, EA will no doubt learn a thing or two there.

Quote from the CCBN StreetEvents transcript.