David Ristau
Growth at reasonable price, research analyst, newsletter provider, long/short equity

Reed's: 50% Potential Upside - Kombucha Is The Best Thing Since Craft Beer In Beverage Industry


The beverage world is making constant movements, and the current macro-cycle in food is for more nutrition, more organic, and more natural foods. The beverage industry is no different. Soda has seen a drop in sale volumes for eight straight years and that drop was accelerated in 2013. The only place where soda sales are not dropping are in boutique, fancy sodas that use natural ingredients like cane sugar and lack preservatives. Mineral waters, teas, kombucha, and juices have filled this void. Enter - Reed's (NASDAQ:REED). Reed's may be the answer beverage investors have been seeking against a tough backdrop for Coca-Cola (NYSE:KO), PepsiCo (NYSE:PEP), and others. REED produces popular non-GMO, natural sodas...

Join Seeking Alpha PRO to read this archived article and 11,574 other archived articles
IDEA GENERATORXExclusive access to 10 PRO ideas every day
INVESTING IDEAS LIBRARYXExclusive access to PRO library of more than 15,000 ideas
SECTOR EXPERT NETWORKXExclusive access to all sector experts for direct consultation
PERFORMANCE TRACKINGXTrack performance of all PRO stock ideas
PROFESSIONAL TOOLSXProfessional Idea Filters to zero-in based on industry, market cap and more
"In just the first month of using PRO, I used it to generate two ideas which were actionable for me. As a result of these two positions, I have earned more than 20 times the annual subscription costs for PRO."Michael Yagemann, Greenbridge Capital
"I am pleasantly surprised with the scope of small and mid-cap coverage PRO offers. You can't find that any where else."Patrick Rice, Mainstay Capital Management
You may cancel at any time for any reason, and receive a prompt refund for membership on months paid and not used (max. 6 months). Details