The beverage world is making constant movements, and the current macro-cycle in food is for more nutrition, more organic, and more natural foods. The beverage industry is no different. Soda has seen a drop in sale volumes for eight straight years and that drop was accelerated in 2013. The only place where soda sales are not dropping are in boutique, fancy sodas that use natural ingredients like cane sugar and lack preservatives. Mineral waters, teas, kombucha, and juices have filled this void. Enter - Reed's (REED). Reed's may be the answer beverage investors have been seeking against a tough backdrop for Coca-Cola (KO), PepsiCo (PEP), and others. REED produces popular non-GMO, natural sodas...
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