Tom Shaughnessy
Long/short equity, special situations, deep value, tech

Hip Hip Hooray For Hipcricket

(Editors' Note: This article covers a micro-cap stock. Please be aware of the risks associated with these stocks.)


Hipcricket (HIPP) describes itself as the "leader in mobile customer engagement enabling brands and agencies to drive awareness, sales and loyalty." The company provides a one stop shop mobile engagement platform that drives brand awareness. Hipcricket's AD LIFE platform is used internationally and drives "over 250,000 campaigns across SMS (text), 2D/QR codes, mobile websites, advertising networks, social media and branded apps." On a long-term basis, Hipcricket is cheap - thus allowing the investor a great entry point.

It is my opinion that the company is executing its business plan extremely well and has a unique and growing service that...

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