Seeking Alpha
Editor's notes: ABTL's powerful lead generation will continue to drive its growth. As the market catches on, buysider Ravee Mehta sees 50% short-term upside with room for more over coming years.

Autobytel, Inc. (ABTL) is an internet company that does lead generation for auto dealers and auto original equipment manufacturers ("OEMs"). 80% of people that buy a new car in the US spend time researching on the internet and is one of the leading sources of car information. Because of Autobytel's superior methodology of understanding each consumer's buying intent, Autobytel's internally generated leads are 3x more likely to result in a closed sale than the average internet generated lead (according to research by R. L. Polk & Co.). Despite its superior close rates, Autobytel has historically priced its leads at the same rate as the rest of the industry. This is changing. We have checked with auto dealers...

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