David Ristau
Growth at reasonable price, research analyst, newsletter provider, long/short equity

Fred's: Plan To Reinvigorate Growth Is Priced In And Then Some

Introduction

Fred's (NASDAQ:FRED) is on a path to ignite growth, change the face of their business, and differentiate itself from other discount store companies. The company launched its new plan for reconstruction of growth at the beginning of 2013 with solid movements into pharmaceuticals as well automotive and hardware merchandise. The plan is to improve sales and increase margins, which have been very thin for many years. The plan is one that we actually do believe is solid and has potential for success, but even if the company does hit many of its goals, shares appear to have already priced in the move.

In this article, we will discuss current industry trends, talk about the main two catalysts...

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