After an initial quarter of reporting Jumptap numbers, Millennial Media (MM) continues to present a dilemma for investors in the ad tech industry. The stock continues to provide an interesting path to play the transition of advertising to mobile, but the growth path hasn't come without numerous lumps.
The ad tech industry continues to be a frustrating and difficult place for investors. Millennial Media had all the signs of a successful firm with its focus on managed services for brand advertisers. The company though ran into an industry that quickly shifted towards programmatic buying and performance based advertising. The recent results of hot new IPOs in Rocket Fuel (FUEL) and Criteo (CRTO)...
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