Viacom to Send Video to China’s Internet [New York Times]
Summary: Viacom's MTV Network will provide TV and music video content to Baidu.com, one of China's biggest Internet companies and one of the most widely visited sites in the world. The deal represents the most substantial attempt ever to get American entertainment content into China. It also builds on Viacom's similar arrangement, inked two months ago with Google, to distribute ad-supported videos over the Internet. China is the fastest-growing Internet market, second only to the U.S., and 70% of its users are under 30 -- making them an ideal market for MTV.
Related links: Web Video Market: Who Will Win The Big Ad Money? • Nielson/NetRatings: TV Broadcasters Should Put Content On Web • Viacom Forges Online-Video Deal With China's Baidu to Boost MTV [Wall Street Journal]
Potentially impacted stocks and ETFs: Viacom (VIA), Baidu (BIDU), Google (GOOG) • First Trust IPOX 100 Index Fund (FPX), Select Sector SPDR Consumer Discretionary (XLY)
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