Should CNET Be Sold - And To Whom?

Oct.18.06 | About: ChinaNet Online (CNET)

Alan Meckler, Jupitermedia CEO, suggests that it would make sense for one of the larger media companies to buy CNET. Meckler mentioned Viacom (NASDAQ:VIA) as a possible buyer.

Personally I think a CNET acquisition could be an interesting way for someone like Yahoo (NASDAQ:YHOO) to continue the "Flickr-ization" of the web. CNET has several interesting properties which could potentially be improved through more integration with social networking.

Traffic is down on some of their marque properties, their CEO just resigned amid an options pricing investigation and some of the other top managers also have recently left.

CNET also could represent an interesting play if Google (NASDAQ:GOOG) wanted to get more serious about its future as a media company, and certainly with their high flying stock price, capital is cheap for Google these days.