Citi Trends, Inc. (CTRN) is a retail apparel chain operating in 29 states. The company's 506 stores are located in "second and third use store locations that offer attractive rents" (10-K, p. 6). The company advertises through hip-hop radio stations and has the following product sales break down:
As one can see above, sales of women's clothing is falling from its historical prominence and sale of accessories is rising. This is due to changing customer preferences and the company is working to offset the decline in women's by shifting to more fashionable clothing.
The company broadly attempts to be a value priced, family friendly store selling urban style merchandise.
The company is currently priced in the...
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