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QuinStreet (NASDAQ:QNST), a provider of online lead generation to the education and financial services verticals, is set to go public this week.

Business Overview (from prospectus)

QuinStreet is a leader in vertical marketing and media on the Internet. Vertical marketing and media are focused on matching targeted segments of visitors with groupings of clients and product offerings of probable interest to them. Vertical visitor segments are defined by factors such as life stage, life events, income, career status, and expressed intent to buy or research a particular product. This approach is in contrast to marketing and media that are focused on general consumer interests and mass market audiences. We have built a strong set of capabilities to engage Internet visitors with targeted media and to connect our marketing clients with their potential customers online. We focus on serving clients in large, information-intensive industry categories, or verticals, where relevant, targeted media and offerings help visitors make informed choices, find the products that match their needs, and thus become qualified customer prospects for our clients. Our current primary client verticals are the education and financial services industries. We also have a presence in the home services, business-to-business, or B2B, and healthcare industries.

Offering: 10.0 million shares at $17 - $19 per share. Net proceeds of approximately $165.1 million will be used for working capital, capital expenditures and other general corporate purposes.

Lead Underwriters: Credit Suisse (NYSE:CS), BofA Merrill Lynch (NYSE:BAC), J.P. Morgan (NYSE:JPM)

Financial Highlights:

Net revenue increased $32.6 million, or 27%, from the six months ended December 31, 2008 to the six months ended December 31, 2009... Cost of revenue increased $23.4 million, or 26%, from the six months ended December 31, 2008 to the six months ended December 31, 2009... Product development expenses increased $1.7 million, or 23%, from the six months ended December 31, 2008 to the six months ended December 31, 2009...

Competition:

We compete with other Internet marketing and media companies, in many forms, for online marketing budgets. Most of these competitors compete with us in one vertical. Examples include BankRate in the financial services vertical and Monster Worldwide in the education vertical. Some of our competition also comes from agencies or clients spending directly with larger websites or portals, including Google (NASDAQ:GOOG), Yahoo! (NASDAQ:YHOO), MSN (NASDAQ:MSFT), and AOL (NYSE:AOL).

Additional Resources:



Source: All Eyes on QuinStreet IPO