Earnings Preview: Viacom

Feb.10.10 | About: Viacom Inc. (VIA)

Viacom (NYSE:VIA) is expected to report Q4 earnings before the market open on Thursday, February 11 with a conference call scheduled for 8:30 am ET.

Guidance

Analysts are looking for a profit of 87c on revenue of $4.23B. The consensus range is 76c-93c for EPS, and revenue of $3.88B-$4.62B, according to First Call. In November, the company said it was beginning to reap the benefits of a well executed strategy, and that the scatter market was "quite active" in Q4. Its Paramount Pictures unit recently launched ParamountClips.com, an online service to sell movie clips. In addition, RealNetworks (NASDAQ:RNWK) and Viacom's MTV Networks announced plans to separate Rhapsody, their digital music service joint venture, into an independent company. All media firms will be closely watched this quarter, the Wall Street Journal reported, to show that advertising revenue is indeed returning in order for their stocks to pick up steam.

Analyst Views

Benchmark Co. recently upgraded Viacom to Buy from Hold to reflect improvements in cable and satellite TV advertising.