ComScore Reports Strong Quarter, Buys 42-Year-Old ARSgroup

Feb.10.10 | About: comScore, Inc. (SCOR)

By Leena Rao

Web analytics company comScore has acquired advertising research agency ARSgroup. The acquisition was all-cash and is expected to close in March.

ComScore reported earnings today, with revenue for the fourth quarter of 2009 coming in at $33.8 million, an increase of 7% over the fourth quarter of 2008. The company added 57 net customers during the quarter, which is the highest number of client adds since the second quarter of 2008. comScore reported revenues of $127.7 million in fiscal year 2009, up from $117.4 million the year before, with an 8.8% increase. The 42-year old ARSgroup helps advertisers measure, optimize and predict the effectiveness of their advertising messages for more than 40 years. ARSgroup’s products evaluates and quantifies the impact of campaigns across various, including television, print, radio, outdoor and digital.

ComScore also recently acquired Certifica, a similar web measurement company based in Latin America. In 2008, the company bought up M:Mobile to broaden measurement offerings.

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