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ProShares, the ETF issuer known for its 2x leveraged and inverse ETFs, announced today the launch of eight new 3x and -3x leveraged ETFs covering four major U.S. equity indexes. The benchmarks covered by the new ETFs include the NASDAQ-100, Dow Jones Industrial Average, S&P MidCap 400, and Russell 2000.

The new fund launches bring the number of 3x leveraged ProShares ETFs to ten. The company launched the UltraPro S&P 500 (UPRO) and UltraProShort S&P 500 (SPXU) in June 2009, and through January these funds had accumulated almost $270 million in aggregate assets.

New ProShares ETFs

Index 3x ETF -3x ETF
NASDAQ 100 UltraPro QQQ (TQQQ) UltraPro Short QQQ (SQQQ)
Dow Jones Industrial Average UltraPro Dow30 (UDOW) UltraPro Short Dow30 (SDOW)
S&P MidCap 400 UltraPro MidCap 400 (UMDD) UltraPro Short MidCap 400 (SMDD)
Russell 2000 UltraPro Russell 2000 (URTY) UltraPro Short Russell 2000 (SRTY)

By expanding its product line to include more 300% leveraged ETFs, ProShares will begin competing more directly with Direxion, the ETF issuer that pioneered 300% leverage and has historically dominated the space. ProShares’ Russell 2000 ETFs will compete directly with Direxion’s Daily Small Cap Bull 3x Shares (TNA) and Daily Small Cap Bear 3x Shares (TZA). Direxion’s product line consists of 26 leveraged ETFs based on 13 indexes, including broad-based and sector-specific equity benchmarks, developed and emerging markets, real estate, and fixed income.

ProShares has also registered fixed income, developed markets, and emerging markets ETFs offering 300% leverage.

Disclosure: No positions at time of writing.

Source: ProShares Launches Eight 3X Leveraged ETFs