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Demand Media (DMD), a leading digital media and domain services company, is going ahead with its plan to split itself into two separate companies: "Demand Media" for ecommerce and digital content and "Rightside" for domain services.

Demand Media's content and media business has been under pressure lately due to changes in Google (GOOG) search algorithms which caused a reduction in advertising revenue and a decline in the company's share price, which is currently down 44% from its peak for the year.

I believe the eminent business split, combined with the recent acquisition of Society6 artists-powered ecommerce platform are two positive events that could reverse the recent decline in share...

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