ComScore: Google, Ask Gain Search Share; Yahoo, Microsoft Lose Ground

by: Eric Savitz

Eric Savitz (Barron's) submits: ComScore on Thursday afternoon reported that Google (NASDAQ:GOOG) increased its share of U.S. search queries in September to 45.1%, up from 44.1% in August and 43.7% in July., a unit of IAC-Interactive (IACI), also gained ground, increasing its share to 5.8%, from 5.5% in August and 5.4% in July.

Yahoo (NASDAQ:YHOO)’s search query share fell to 28.1%, down from 28.7% in August and 28.8% in July.

Microsoft (NASDAQ:MSFT)’s share slipped to 11.9% in September, from 12.5% in August and 12.8% in July.

Time Warner (NYSE:TWX)’s share, representing, was steady at 5.6%, unchanged from August, but down from 5.9% in July.

Overall, Americans conducted 6.6 billion online searches in September, up 2% from August.