Seeking Alpha
Editor's notes: FLWS trades at a deep discount to peers despite having double-digit earnings growth and multiple future catalysts. The firm has only 20% downside against more than 80% upside.

When you say (FLWS), most people think flowers. In reality, from an investor's perspective, you should really think Gift Company. Though the flowers business is attractive in its own right, especially with its new B2B business, the really attractive attribute of the company is its growing gift business, which should double in size over the coming years. Beginning in 2014, several of the company's initiatives to cross-brand their various gift businesses will begin to kick in, and as they do, 1-800-flowers will become the go-to place for online gift giving. Yet, when looking at the company's valuation, this inflection point seems to be overlooked, as it trades at almost a 50% discount to its competition. Additionally, as...

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