Shaun Currie, CFA
Long/short equity, hedge fund analyst, momentum

1-800-Flowers.com: A Growing Brand At A Discounted Valuation

When you say 1-800-Flowers.com (NASDAQ:FLWS), most people think flowers. In reality, from an investor's perspective, you should really think Gift Company. Though the flowers business is attractive in its own right, especially with its new B2B business, the really attractive attribute of the company is its growing gift business, which should double in size over the coming years. Beginning in 2014, several of the company's initiatives to cross-brand their various gift businesses will begin to kick in, and as they do, 1-800-flowers will become the go-to place for online gift giving. Yet, when looking at the company's valuation, this inflection point seems to be overlooked, as it trades at almost a 50% discount to its competition. Additionally, as...

Join Seeking Alpha PRO to read this archived article and 11,574 other archived articles
FREESA PRO MEMBERS
IDEA GENERATORXExclusive access to 10 PRO ideas every day
INVESTING IDEAS LIBRARYXExclusive access to PRO library of more than 15,000 ideas
SECTOR EXPERT NETWORKXExclusive access to all sector experts for direct consultation
PERFORMANCE TRACKINGXTrack performance of all PRO stock ideas
PROFESSIONAL TOOLSXProfessional Idea Filters to zero-in based on industry, market cap and more
"In just the first month of using PRO, I used it to generate two ideas which were actionable for me. As a result of these two positions, I have earned more than 20 times the annual subscription costs for PRO."Michael Yagemann, Greenbridge Capital
"I am pleasantly surprised with the scope of small and mid-cap coverage PRO offers. You can't find that any where else."Patrick Rice, Mainstay Capital Management
You may cancel at any time for any reason, and receive a prompt refund for membership on months paid and not used (max. 6 months). Details