Seeking Alpha

Roundy's (RNDY) is one of those small cap names that has a devoted following due to its high visibility (grocery stores), but more importantly, it's intriguing growth engine, Mariano's.

Roundy's has a few flagship brands: Mariano's, Pick 'n Save, Copps, Rainbow Foods, and Metro Market. Pick 'n Save, Copps, and Rainbow Foods are pretty standard, mid-level grocers. While the brands aren't discounters by any means, they are not close to a Whole Foods (WFM). In fact, because these stores can't compete on price like a Kroger's (KR), Wal-Mart (WMT), or Target (TGT), Roundy's Wisconsin brands (Copps and Pick 'n Save) as well as the Minnesota banner (Rainbow Foods) are getting...

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