Simple Qualitative
Long/short equity, growth

Questioning Martha's Recent Pop

Over the last year shares of Martha Stewart Living Omnimedia Inc. (NYSE:MSO) have soared higher. Shares of the company are up by an astounding 60% year to date as investor sentiment for the once hated name has turned. If you're not familiar with the company, Martha Stewart Living is an integrated media and merchandising company that provides lifestyle content and products for consumers worldwide. The company tends to focus its media and merchandising efforts in areas including cooking, entertainment, holidays, celebrations, crafts, decor, weddings, gardening, outdoor living, and pets. Moreover, the company's line of products is dependent on the Martha Stewart brand for the majority of revenues.

As with any large move to the upside, Investors must consider...

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