Digital marketing specialist Constant Contact, Inc. (CTCT) saw its shares jumped by more than 7% last December 20 after Oracle (ORCL) announced that is acquiring Constant Contact's rival, Responsys (MKTG), for $27 per share ($1.5 billion). The web-based marketing industry also experienced another big consolidating takeover last June when SalesForce (CRM) bought ExactTarget (ET) for $2.5 billion.
SalesForce paid a 50% premium to gain control of ExactTarget and Oracle's $1.5 billion payment for Responsys is also 38% higher than Responsys' market value before the deal was announced. The next consolidation moves in the lucrative digital marketing sector may involve Constant Contact. I won't...
Only subscribers can access this article, which is part of the PRO research library covering 3,741 different stocks.
Growing numbers of fund managers and other investment professionals subscribe to Seeking Alpha PRO for equity research that is unavailable elsewhere, so they can: