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Digital marketing specialist Constant Contact, Inc. (CTCT) saw its shares jumped by more than 7% last December 20 after Oracle (ORCL) announced that is acquiring Constant Contact's rival, Responsys (MKTG), for $27 per share ($1.5 billion). The web-based marketing industry also experienced another big consolidating takeover last June when SalesForce (CRM) bought ExactTarget (ET) for $2.5 billion.

SalesForce paid a 50% premium to gain control of ExactTarget and Oracle's $1.5 billion payment for Responsys is also 38% higher than Responsys' market value before the deal was announced. The next consolidation moves in the lucrative digital marketing sector may involve Constant Contact. I won't...

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