Results of phone sex study could benefit Playboy (PLA) and New Frontier Media (NOOF)
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A recent study on the mobile phone pornography market could have positive implications for Playboy Enterprises (ticker: PLA) and New Frontier Media (ticker: NOOF).
The study, performed by research group Strategy Analytics, forecasted that dollars spent on mobile phone pornography will increase from $400 million in 2004 to $5 billion in 2010.
Quick comment: One obvious beneficiary of this trend is Playboy Enterprises (ticker: PLA). A lesser known beneficiary is New Frontier Media (ticker: NOOF). NOOF recently signed a 5-year agreement with Brickhouse Mobile to develop x-rated content for mobile phones.
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