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Now that my financial goals are set for 2014, I’m ready to focus on refining my dividend stock watch list. As stated in my goals, I want to purchase shares in at least seven new companies this year, ultimately on my way to a portfolio of around 30 stocks in a few years. These companies will be strong businesses with great management, a wide moat and a history of paying and increasing dividends. I also try to look for companies with a strong balance sheet and trading at an attractive valuation.

I have recently done some sector analysis on my portfolio. By evaluating my portfolio, I can see where I am overweight and underweight large sectors of the economy. When determining my watch list priorities, I can use this analysis to help guide my purchase selection.

Stocks can be broken into nine sectors. They are:

  • Basic Materials
  • Consumer Goods
  • Conglomerates
  • Financial
  • Healthcare
  • Industrial Goods
  • Services
  • Technology
  • Utilities

Sometimes sector weightings are as listed as 11 sectors and break out Real Estate, Communication Services, Consumer Cyclical, Consumer Defensive, and Energy. I’ll be combining Conglomerates and Industrial Goods for this post.

Companies are further broken down into industries. For example, Coca-Cola (NYSE:KO) is in the Consumer Goods sector in the Beverages industry.

A great tool for looking at market sectors and industries is the Industry Browser on Yahoo Finance. From here you can type in a symbol and all the stocks in its sector and industry will come up in a sortable table.

Total Market Sector Weighting

In order to get a generic baseline weighting for the total market, I looked at the Vanguard Total Stock Market Index Fund (VTSMX) as of 11/30/2013. These numbers change constantly based on the market weightings of the underlying securities. The sector weightings I used for my analysis are as follows:


(Click to enlarge)

My Current Portfolio

You can always see my current portfolio on the Investment Income tab on the top menu. The analysis I’ve recently done has brought to light some imbalances. The imbalances aren’t necessarily bad, but I plan to use them to guide my future purchases. Here is a chart of how my current portfolio is weighted:


(Click to enlarge)

Here is another chart showing the same portfolio weighted by sector:


(Click to enlarge)

This next table compares my portfolio sector weightings to the total market sector weightings:


(Click to enlarge)

There are obvious variances in the above table. My portfolio is overweight Consumer Goods and Basic Materials and severely underweight Services and Utilities compared to the total market. The purpose of my taxable dividend income portfolio is not to mimic the total market sector holdings percentages. If it were, I would just buy the total market index funds or ETFs. But I can use this analysis to guide the construction of my portfolio to help me diversify. Because of the imbalances discovered above, I should aim not to buy more consumer goods companies in the immediate future, instead I should focus on the underweight sectors.

Using the total market as a baseline, I can make adjustments to my portfolio to generate more income. For example, as a whole, the Technology sector historically doesn’t pay dividends as much as the Utility sector. Consequently in the long-term, I may aim my portfolio to weigh Utilities higher than the total market baseline for Utilities and lower for Technology.

The purpose of my dividend income portfolio is to generate sustainable income from diversified dividend paying companies to augment income generated from other sources. The income generated from this portfolio is added to my real estate investment, P2P lending account, and interest received on cash to determine my total investment income. But in order to put the weighting of my portfolio into perspective, I need to compare it to something which is why I use the VTSMX.

2014 Dividend Stock Game Plan

Based on this analysis I’ll start the year looking for companies in the Services sector. CSX Corp. (NYSE:CSX) is included in the Services sector, but I only hold a small number of shares compared to the rest of my portfolio. I’ll be dripping into CSX throughout the year and that will increase my weighting in this sector. Additional desirable companies shouldn’t be a problem to find because the sector is rather large and diverse. Industries in this sector include retail stores, groceries, airlines, restaurants, publishing, movies, lodging and many more. A few names that come to mind in this sector are Target (NYSE:TGT), Darden Restaurants (NYSE:DRI), and Regal Entertainment Group (NYSE:RGC).

Additionally, I’ll be on the lookout for Utilities trading at reasonable valuations. These companies can include diversified utilities, electric, water, and gas companies. Utilities are often known for their steady income and sometimes monopolistic hold on consumers in certain regions. Predictable revenues and profits often lead to steady dividend increases. A few names of interest in these industries are WGL Holdings (NYSE:WGL), Dominion Resources (NYSE:D), Aqua America (NYSE:WTR), and Consolidated Edison (NYSE:ED).

Sector weighting won’t entirely guide my stock purchases this year or in the future. Its one of many tools in my belt to help build a diversified portfolio.

Conclusion

I am running a marathon, not a sprint or 5k. Building my dividend income portfolio to where I want it to be will take a few more years. I want my portfolio to be as broad ranging as possible, but not necessarily targeting the market indices. Index and total market targeting I’ll leave to my retirement and education savings accounts. For my taxable dividend stock portfolio, my goal is to generate income through buying companies that pay me regularly and grow their dividends every year. I’ll use this money to support me in retirement, particularly for the period before my retirement savings accounts are accessible without penalty.

While a portfolio is never complete and no weighting technique is perfect or precise, the analysis demonstrated above will help me make better decisions this upcoming year on what companies to buy. Future posts will look more closely at these sectors and the companies on my radar.

How do you use sector weighting to build your portfolio?

Disclosure: Long AAPL, ABBV, ABT. BAC, CAT, CLX, CSX, CVX, EMR. HCP, KO, MAT, VZ

Source: Developing A Game Plan Using Sector Weighting