Stocks In Play At The Detroit Auto Show

Includes: AA, F, GM, HMC, TM, TSLA
by: Quoth the Raven

This coming Monday, you can add one more event to your list of economic indicators to check on to start the week, especially if you've got money in the auto industry - the beginning of the 2014 Detroit Auto Show.

The North American International Auto Show, as it's formally called, has been an event held since 1907. When it was open to the public, hundreds of thousands attended. It is no doubt going to be a media hotbed for the week with all companies involved likely to be getting tons of free press.

Which companies in your portfolio is this going to be inclusive of?

The schedule for the 2014 show is as follows:

  • January 13-14 - press preview
  • January 15-16 - industry preview
  • January 17 - charity preview
  • January 18-26 - open to the public

Over 44 new cars and designs are set to be unleashed during the show this year. Here's a preview of what to expect this year:

  • Ford (NYSE:F), which just recently increased its dividend on the heels of a record 2013 with momentum heading into 2014, is expected to show a new Ford F-150 that, when paired with Alcoa (NYSE:AA), shows off a new aluminum body for increased fuel economy.
  • Chevrolet (NYSE:GM) is going to be revealing a Corvette Z06 - the fastest car made by GM with 620 horsepower and 650 pound feet of torque. Chevy calls it a "supercar".
  • Lexus (NYSE:TM) is set to unveil the RC F Coupe which sports a 5.0 liter V-8.
  • Chrysler is going to look to enter into the sedan category competitively with the 200. Chrysler will be looking for this to be the vehicle that makes them an "everyday" car again.
  • Mercedes Benz is going to unveiling the C-class sedan - another vehicle that has shed 221 pounds from its body due to its use of aluminum.
  • Cadillac will be debuting the new ATS coupe, supposedly not sporting the "wreath" logo that Cadillac is famous for.
  • GMC will be showing a new Canyon as it tries its hand at smaller trucks.
  • Dodge will show it's Ram 1500 Mossy Oak edition after the model took a year hiatus. The Mossy Oak edition will be a welcome return for outdoorsmen who are loyal to the Dodge brand.
  • Volvo is going to show it's XC coupe concept - a gorgeous looking hatchback three door that rolls out on 21" inch wheels.
  • Acura (NYSE:HMC) will show its TLX prototype. It's a midsized sedan that is taking over duties from the TL and it set to launch in the second half of 2014.
  • Tesla (NASDAQ:TSLA) is likely to be revealing its Model E - it's "retail" sedan. Also, Tesla will be showing the Model X, which was recently spotted en route to the show.

Even though the Detroit Auto show isn't technically a U.S. automaker oriented event, the boom in the U.S. auto economy is likely to put U.S. manufacturers like Ford and GM in the spotlight. For those in auto stocks, it's going to be a week of headlines, news, and new photos for both car lovers and potential investors to look over.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.