Abercrombie & Fitch (ANF) got a recent boost in its share price from a better than expected fourth quarter, but it's unclear yet whether the performance of the company is in a real turnaround mode, or it's just a temporary uptick coming from low-margin price incentives offered during the holiday shopping season.
It is likely the major reason for the company being under pressure has been the perception it is no longer considered a 'cool' company by its teenage demographic, which has gravitated away from logo and/or branded clothing to clothing that looked upon as more contemporary and is less expensive.
The performance of the company in the latest quarter shows consumers will respond to lower prices, but...
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