Build-A-Bear (NYSE:BBW), the make your own stuffed animal retailer, jumped 12.9% yesterday on a holiday quarter pre-announcement ahead of the company's presentation at the ICR Conference. The biggest reason for this jump was a return to profitability. This return was put into place over a year ago when the company's board initiated a restructuring after years of disappointing results. I wanted to take some time to review this restructuring plan, analyze the early results and viability of the plan, and take a look at the company's future. Overall, I think the plan, which is driven by lower discounting and SG&A reductions, is very viable. But, even if the plan itself is successful, I'm not sure if there is...
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