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The Hallmark Channel, owned by Crown Media Holdings (CRWN), has become synonymous with original movies airing on cable television. A new plan to create original television shows is transforming the future of Crown Media Holdings, a publicly traded company. With strong audience numbers and continued increases in the amount of money cable providers pay Crown Media for its content, shares continue to be undervalued and a good bet at the start of a transformation.

In July 2013, the Hallmark Channel introduced its first original scripted television show "Cedar Cove". The show, based on a book series, saw strong viewership numbers and has been renewed for a second season. "Cedar Cove" premiered to 2.6 million viewers in...

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