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Stocks discussed on the lightning round session of Jim Cramer's Mad Money TV Program, Monday March 22.

Bullish Calls:

Bank of America (BAC): "I am sticking with Bank of America… unbelievable interview I read with Anne Finucane, the Chief Marketing Officer, today… Anne Finucane is a genius when it comes to marketing… I think Bank of America is rocking… buy, buy, buy."

Kohl's (KSS): "No, you are a buyer of Kohl’s… they have got that great median price… anyone who has been to Kohl’s knows it is a terrific place to shop with very, very inexpensive prices… and I think Kohl’s is still growing its major franchises around the country… I want to buy Kohl’s…"

Electronic Arts (ERTS): "Electronic Arts is moving into social media much faster than Take Two."

Apple (AAPL)

Bearish Calls:

Diageo (DEO), Brown-Forman (BF.B): "No, I think it (Diageo) is don’t buy, don’t buy… I know that the trend line is there…I feel the same way about Brown-Forman … I do not want to touch these stocks… they need people to trade up to liquor… I think liquor has become mid-shelf… I am not a bull on Diageo… as much as I do think their management is just fantastic."

Take Two Interactive (TTWO): "Okay, he (the CEO) may have a longer term perspective than a lot of people on Wall Street... because Take Two Interactive needs a new reiteration of Grand Theft Auto… you do not want to get in front of that stock before it…We don't want to see the whites of the Take Two eyes."

A-Power Energy Generation (OTC:APWR): "Now listen cowboy, that trade occurred… that is one of those Chinese names that sounds like it has got everything, smart grid, electric grid… just stay away… stay away… Do not make my life tougher with that one."

Sony (SNE): "52 week high, looks like they made a big comeback… I am going to recommend sell, sell, sell… and buying Apple … one for one."

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Source: Cramer's Lightning Round - Bank of America's Marketing Genius (3/22/10)