Gary Bourgeault
Long only, research analyst, portfolio strategy, media

Is CBS Just The Beginning For Rentrak?

Rentrak (NASDAQ:RENT) soared to a record in the middle of January after the announcement it had secured its first deal with a major broadcaster. The deal was with CBS, which signed a TV Essentials contract with Rentrak to use its Advanced Demographics service. It also includes a subscription with CBS Sports Network.

The primary purpose of the agreement is to measure how effective the ads on CBS are.

What is most important in this deal, and why the share price of Rentrak soared to the level it did, was without a doubt the assumption by investors that this is probably just the beginning of market penetration of the big broadcasters. To this day, Nielsen (NYSE:NLSN)...

Join Seeking Alpha PRO to read this archived article and 11,574 other archived articles
FREESA PRO MEMBERS
IDEA GENERATORXExclusive access to 10 PRO ideas every day
INVESTING IDEAS LIBRARYXExclusive access to PRO library of more than 15,000 ideas
SECTOR EXPERT NETWORKXExclusive access to all sector experts for direct consultation
PERFORMANCE TRACKINGXTrack performance of all PRO stock ideas
PROFESSIONAL TOOLSXProfessional Idea Filters to zero-in based on industry, market cap and more
"In just the first month of using PRO, I used it to generate two ideas which were actionable for me. As a result of these two positions, I have earned more than 20 times the annual subscription costs for PRO."Michael Yagemann, Greenbridge Capital
"I am pleasantly surprised with the scope of small and mid-cap coverage PRO offers. You can't find that any where else."Patrick Rice, Mainstay Capital Management
You may cancel at any time for any reason, and receive a prompt refund for membership on months paid and not used (max. 6 months). Details