Since its inception, comScore (SCOR) has had a bumpy ride, even at times when it seems to have reached a plateau. Now that it is positioned to take advantage of the increasing move towards mobile advertising, the question arises if it is ready to provide consistent and sustainable growth over time.
In the past comScore has performed very unevenly, and usually it'll remain fairly steady over a period of 6 months or so, and then plunge or soar after a season of ups and downs within a defined range.
For example, On October 5, 2009, it was trading at $18.64 per share. After falling to $15.38 on May 24, 2010, it began a steady climb until it finally...
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