Rentrak Corp. (RENT) launches Charter Communications (CHTR) trial

Mar.23.05 | About: Rentrak Corporation (RENT)

Rentrak Corporation (NASDAQ:RENT) announced the beginning of a one-year trial of its OnDemand Essentials service on Charter Communications' (ticker: CHTR) cable system.

Here's a quote from the press release:

"Our engagement with Charter Communications, the fourth largest North American MSO, brings us to an important milestone, making Rentrak the only company in position to capture, analyze and report anonymous on demand viewership for 50 percent of all VOD-enabled US cable households. We intend to continue expanding our footprint with other top MSOs and become the industry standard for this growing market segment."

Quick comment: CHTR is latest cable system to test out RENT's services.  Other cable networks that are testing OnDemand Essentials for VOD
include, Cablevision (ticker: CVC)Comcast (ticker: CMCSA) and Insight Communications (ticker: ICCI); Music
Choice (ticker: MUCEF) is testing it for music applications.