As seen from December's mostly brutal bricks and mortar retail numbers (even online retail was not great), online sales and marketing are becoming more important than ever. Companies with deep resources like Nordstrom (NYSE:JWN) and Macy's (NYSE:M) can build out spectacular web presences using top-notch software internally and with the help of huge enterprise giants like Oracle (NASDAQ:ORCL).
Enter: Constant Contact
Needless to say, not every company has the dramatic resources of a multibillion-retail goliath. Still, these businesses need to keep in touch with customers via email and social media while having a suite of analytical tools available to evaluate performance. This is exactly where Constant Contact (NASDAQ:CTCT) steps in.
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