Rackspace Hosting, Inc. (NYSE:RAX)
Q4 2013 Earnings Call
February 10, 2014, 4:30 PM ET
Jason Luce - Vice President of Finance
Lanham Napier - Retiring Chief Executive Officer
Graham Weston - Chief Executive Officer
Taylor Rhodes - President
Karl Pichler - Chief Financial Officer
Bryan McGrath - Director, Finance
Simon Flannery - Morgan Stanley
James Breen - William Blair
Gray Powell - Wells Fargo
Jonathan Schildkraut - Evercore
Sterling Auty - JPMorgan
Siti Panigrahi - Credit Suisse
Kash Rangan - Merrill Lynch
Tim Horan - Oppenheimer
Frank Louthan - Raymond James
Colby Synesael - Cowen and Company
Barry McCarver - Stephens
Lou Miscioscia - CLSA
Welcome to the Rackspace Hosting's Q4 2013 Earnings Call. As a reminder, this call is being recorded. (Operator Instructions) It is now my pleasure to introduce Jason Luce, Vice President of Finance for Rackspace. Mr. Luce, you may begin.
Hello, everyone. Welcome to Rackspace's fourth quarter and fiscal year 2013 earnings conference call. We hope that you have had a chance to read our press release, which we issued earlier today. If you don't have a copy of the press release, please visit our Investor Relations page of our website at ir.rackspace.com. This call is also being webcast online and can be accessed through our Investor Relations site.
For Rackspace on the call today will be Lanham Napier, Rackspace's retiring Chief Executive Officer; Graham Weston, our Chairman and CEO; Taylor Rhodes, our President; and Karl Pichler, Rackspace's Chief Financial Officer.
I need to remind you that some of the comments we will make today are forward-looking statements, including statements regarding expected operations and business results; our growth plans and expectations; the impact of new platforms, products or services; and our expected level of capital expenditures. These statements involve a number of risks and uncertainties that could cause the actual results to differ materially. These risks and uncertainties include things like: one, continued market acceptance of our public cloud platform and products; two, the continued adoption of OpenStack as the open source cloud computing platform standard; three, increasing competition in our industry; four, unfavorable economic conditions; and last, other risks that are described in our SEC filings. Please note that these forward-looking statements reflect our opinions only as of the date of this presentation and we undertake no obligation to revise or publicly release the results of any revisions to these forward-looking statements in light of new information or future events.
Please also note that certain financial measures we will use during this call, such as adjusted EBITDA, are expressed on a non-GAAP basis and that our GAAP results and GAAP to non-GAAP reconciliation can be found on our earnings release, which is currently posted on the Investor page of our website at www.rackspace.com.
After our prepared remarks this afternoon, we will be happy to take your questions. In the interest of time, we'd be grateful if you would limit your questions to one.
With that, I'll turn the call over to Lanham. Lanham?
Good afternoon, everyone, and thank you for joining us today. At the beginning of 2013, we said that our number one financial objective for the year was to accelerate our growth rate. We got off to a slow start to the year, but we battled back and made good progress toward this objective in the second half, culminating with revenue growing 5% sequentially in the fourth quarter. We're looking forward to executing on the 2014 strategic and financial that we'll share with you on this call.
In 2013, we made great progress toward our goal of being the best at serving the lucrative part of the cloud market that cares most about high technical service and performance outcomes. I'm proud that we were able to end 2013 on a strong note, especially because today I'm announcing that I'm retiring from my role as CEO of Rackspace. Let me take a few moments to explain the thinking behind my decision and how to think about what comes next.
First, I want you to note that my decision was a difficult. It required much soul-searching and a thoughtful process with the Board, and I'm confident that it's the right choice. The truth is there's no perfect time for a transition like this one. But I believe now is as good a time as many, and there are a number of reasons why. Beginning with the launch of OpenStack, which is now the standard for open source cloud software, we embarked on the largest transition in our history. While there's still work to do, I’m pleased with the progress we've made, the increased capability of our hybrid cloud offering in the way that it qualifies just to compete for much larger opportunities. Our OpenStack public cloud now is competitive for workloads of any size, while our OpenStack private cloud is winning accelerated adoption from some of the world's biggest enterprises.
The transition has been challenging and has taken longer than we anticipated, but our ambitions for this game-changing transition are massive. I wanted to stay at the company long enough to see the transition through, and I feel like we're finally over the hump. Most of the heavy-lifting has been accomplished. So the company is positioned to continue forward. With the Board and management team aligned around our strategy and financial plan heading into 2014, I believe now is the natural transition point and the right time for our leaders to advance the mission of making Rackspace a much larger and more powerful company.
It makes it easier to step aside knowing that we've continuity within our team, Graham as stepping CEO, a role that he held from 1999 until 2006, when he handed the CEO role over to me and focused on his roles as Executive Chairman of the Board. From the time Graham co-founded the company, he has been an active leader in Rackspace's growth and development. It's great to see Taylor stepping in the President role. He has been an accomplished leader in sales, support and international operations. Graham and Taylor bring a deep knowledge of our company in our industry. They've been intimately involved in the formation of our strategy and our 2014 financial plan and our rackers and customers hold them with highest regard.
And on a personal level, I think it's time for me to make the transition. Alongside an army of rackers, I've pulled this wagon with great pride for many years. We've exceeded the role's expectations and I'm proud of our accomplishments so far. But I need to move on and our team will guide Rackspace to the next stage of its journey. And thinking about that and reflecting on the other passions in my life have taken a backseat to running this great company, I decided that I'm now ready to make the transition. I intend to explore new things, both professionally and personally and get back to my entrepreneurial roots.
These last 14 years have been the high ride of my professional career. I will stick around as long as I am needed to help ensure a smooth transition. I'd also like to thank all the investors and the analysts on the call. You guys have done lots of work to understand our company and I've enjoyed the process of working with you and I appreciate all the efforts you've gone through to understand Rackspace.
With that, I'd like to turn the call over to our new CEO, Graham Weston.
Thanks, Lanham. Let me start by saying that I'm personally grateful to Lanham for 14 years of partnership and friendship as we worked side-by-side to build this company. Lanham led us from a tiny San Antonio startup to a global leader in cloud computing with more than $1.5 billion in annual sales, more than 5,000 rackers working in five continents and award-winning fanatical support culture and more than 200,000 customers in 120 countries.
Every racker has contributed to those accomplishments, but this level of success would not have been possible without Lanham. We all owe him a debt of gratitude for his leadership. While we will miss seeing in the hall each day, we respect his decision to step down and turn his attention to other interests and new ventures.
I'm honored to step back in as CEO, while the Board conducts a thorough search for a long-term CEO. I'm confident that we will find strong candidates internally and externally. In the meantime, I plan to aggressively push Rackspace into our future as one of the clear leaders in the emerging cloud market, an opportunity that I view as one of the biggest in the history of business. I'm confident that our best days lie ahead and I'm excited by the opportunity to lead the company toward this bright future.
I'm also excited to partner with Taylor Rhodes in his role as President. Taylor is a proven leader who has led his team to achieve impressive results through a variety of assignments at Rackspace in the US and abroad.
With the leadership team and the strategy we have in place, the powerful position we have established in the marketplace, I'm confident that we can make 2014 one of the best years of Rackspace's history. We will adapt to our strategy to take advantage of opportunities as they arrive during the year.
But we're quite clear on how we will win. We will establish ourselves as the leading service specialist in the hybrid cloud with clear differentiation from the do-it-yourself approach of the industry giants.
In 2014, we will continue to invest in our strategy of differentiating based on three core pillars. First, fanatical support, which positions us as the trusted choice for large and lucrative market segment that want exceptional service and values performance in contrast to the DIY, do-it-yourself, approach.
Secondly, hybrid cloud. Hybrid cloud leverages our leadership position in the OpenStack and our heritage as the inventor of the managed hosting industry to offer each customer the right combination of the public cloud, private cloud and dedicated hardware.
And finally, our position as the leading specialist in running open and standard technologies that our customers want to achieve their performance requirements. We will invest in deepening our expertise and expanding our innovative offerings in rapidly growing technology such as modern data engines and e-commerce platforms.
We believe that this differentiation will position us well for the huge shift that is beginning to take place in the cloud marketplace. The early adopters of the cloud computing were primarily do-it-yourself tech enthusiasts who were content with essentially wrenching access to raw IT infrastructure. Rather than focusing on software development at the core of their business, they also took on operational burdens of making that infrastructure work.
Today, a much larger wave adoption is forming around a very different type of customer, pragmatic businesses, millions of them around the world, these businesses will want software engineers to focus on developing work that differentiates them into their core business rather than operating infrastructure and learning the end list succession of complex new tools. These customers will want the trusted partner to keep their IT operations running smoothly. They will want expert advice as they move to a hybrid cloud architecture and they will want specialists to help them leverage the latest tools to exploit Big Data and digital marketing.
One reason I'm so excited to step in as CEO is as I look at the coming wave adoption by pragmatic business customers, I see an even larger opportunity for Rackspace than I saw when we launched the company 15 years ago. This new wave of customers will need the right portfolio of cloud alternatives because they have a portfolio of applications that need to have different needs. This is why the hybrid cloud model makes so much sense to them. They will also need to rely on our expertise in the ever changing landscape of open technologies that are being invented to make cloud architectures work.
Unlike the early cloud adopters, the mainstream market doesn't have this type of expertise in house. The 200,000-plus customers we serve today know that they can find cheaper, do-it-yourself hosting with a few keystrokes, but they choose Rackspace, because they know that our services and expertise deliver extra value for them. We believe that customers in the coming wave of the mainstream cloud adoption will discover the same value proposition.
At Rackspace, we are a company of specialists. We specialize in helping customers find the best fit for their IT needs on the hybrid cloud. We specialize in deploying and running OpenStack private cloud in the customer's data center or in ours. We also specialize in managing complex applications for Big Data, digital marketing collaboration, et cetera, that our customers must leverage to be successful in their businesses.
Our foundation as a company of specialists is built on our cultivation of strong and innovative work culture, which enables us to attract and retain the best expert in key hybrid cloud technologies and applications. This is part of our secret sauce and one of the main reasons that we're staying in power in our rapidly changing markets. I'm thrilled that Rackspace plays number 29 on this year's FORTUNE Magazine List of 100 Best Companies to Work For. We made the list seven years ago. And this year, we jumped closer to the top by five spaces. We've won similar honors at glassdoor.com, which by the way is a Rackspace customer, and from business publications in the UK. Thank you, rackers, for all you're doing to make us great.
I'll now turn over the call to Taylor Rhodes, our President, to give a detailed overview of our plan for 2014.
Thank you, Graham. First, I'm honored to be Rackspace's new President and I'm very excited about the opportunities ahead of us. I'm confident that we have a very large opportunity and I am eager to get after it.
In 2013, we got off to a slow start, but we learned a lot and made key investments and our execution improved in the second half of the year. We focused on playing our game, targeting customers who value fanatical support, who need the performance that a hybrid cloud provides and who choose to leverage our specialists' expertise in running technologies that are critical to their business.
As a result, we began seeing a sales pipeline build. We made important progress in leveraging the power of OpenStack as part of our hybrid cloud portfolio. One of our key milestones was surpassing 100 Rackspace private cloud customers in the back half of the year. Many of those customers are large enterprises and they include some of the world's best known brands. This positions as the leader in OpenStack private cloud and proves the market demand for the hybrid cloud model. All of this activity is reflected in our strong results for the fourth quarter.
We're working to build on our success as the leading service specialist in an attractive and growing industry. As Graham discussed, we see a big wave of adoption building from companies who are just start their move toward a hybrid cloud world. These customers will need a hybrid portfolio of services as they gradually move more and more close to the cloud. They want to focus on their core business. They choose not to do everything on their own, so that they can focus on what they do best. They want a partner who delivers fanatical support every step of the way and they want specialist expertise in running the ever expanding set of open technologies that are at the heart of cloud scale applications. These customers are a great fit for us.
Let me share with you three examples of recent customer wins. I'll start with DIRECTV, which in one of the many customers who use the Rackspace hybrid cloud to achieve the performance they need and couldn't get at a public cloud-only vendor. DIRECTV, as you know, is a leading direct broadcast satellite service provider. It needed an infrastructure platform to test and develop a new generation of applications that must scale quickly while meeting stringent security requirements. Using our hybrid cloud solution, DIRECTV deployed a security-sensitive workload on dedicated infrastructure, while using the public cloud for workloads with high scaling requirements.
Our second example of a customer win illustrates one the most exciting areas of specialization that we are building upon, in Big Data solutions such as Cassandra, Hadoop and MongoDB. Customers have told that these databases are critical to their business, but can be very hard to run at scale and a cloud world, so they're seeking our expertise and support. One such customer is SumAll, which provides real-time analytics for marketers. SumAll integrates data from multiple sources including Facebook, Twitter, Google and PayPal, so that its customers can see what matters all in one place. Today, SumAll tracks more than $4 billion in revenue, 290 billion social actions and 190 billion sites for more than 100,000 businesses.
SumAll started outrunning its critical open source MongoDB database on a large public cloud-only provider, but soon realized that it could not optimize the performance of that database on a public cloud. SumAll needed a purpose-built solution to enable performance and cost scaling. So it migrated its Big Data environment to Rackspace's ObjectRocket solution for MongoDB, the deployment which began at 2 terabytes has more than tripled and is continuing to grow. SumAll's leaders tell us that they love the value of fanatical support compared to the do-it-yourself approach they encountered at their former hosting provider.
Our final customer example, Swatch, is a customer that values performance, reliability and security of our dedicated offerings, as well as our deep expertise in complex applications that are critical to its business. The Swiss watchmaker is one of the world's most recognizable brands. One of the Swatch's most important applications is an e-commerce property, swatch.com. This site utilizes a complex configuration of a Magento e-commerce engine with a MySQL database back-end to open technologies where Rackspace is a leader and can provide specialist expertise on top of the right infrastructure solution.
The customers we've mentioned here are pulling Rackspace toward our future as a company. We're innovating in our portfolio and service levels to deliver powerful results for customers who value our specialist approach.
Other segments do exist in the market, but we don't plan to pursue them. For example, when a customer wants to handle all of the tasks associated with operations and staying abreast of the rapidly changing tools and technologies in the cloud world, while also working on software development, then Rackspace is not the right fit. When unit price is the most important attribute and the customer's choice of a vendor, we may not be the right fit for them. We understand that economics will always impact the performance to total cost equation. So we will remain competitive on total cost, but we will key in on the segment of the market that value support, specialist expertise and performance more than anything else.
For 2014, we think successful execution will result in the following financial performance. We expect revenue growth for the full year to range between 15% and 18%. Given that much of our business operates on a recurring revenue model, we'll measure improvement in our revenue acceleration on a quarter-over-quarter basis throughout the year. Our goal is to show improvement coming off of what we expect to be a seasonally lower Q1. We call that our sequential growth in the first quarter of each year is typically lower than in subsequent quarters, given cloud workload is spinning down after the holiday months and the usual reallocation of IT budgets starting in new year.
For Q1, we expect revenue to grow between 2% and 3.5% as compared to 2.6% in Q1 of 2013. We will continue to invest in innovation through our technical engineering capabilities, software platform and systems to enhance our overall power in the face of this huge market opportunity.
With that in mind, our adjusted EBITDA margins are expected to range between 32% and 35% for the full year. This range includes all of the major operational investments contemplated in our 2014 plan. We want to be clear that we have a lot of leverage in the cost side of our model. So unless we make all of the strategic investments in our plan, there's still plenty of upside to the margin profile.
Due to seasonally higher expenses in the first quarter each year, we expect adjusted EBITDA margins to range between 31% and 33% in Q1. Margins will likely improve in the subsequent quarters. We expect to demonstrate higher capital efficiency in 2014 with CapEx trending closer to 25% of revenue. This level of spending should be more consistent with 2012 and below the 30% of revenue level in 2013, which was a big investment year for us as we expanded our infrastructure footprint around the globe.
With those financial goals in mind, we want to express our absolute confidence in executing and delivering on our 2014 plan. We like our position in the market and we ended 2013 on a high note. We look forward to coming back in May this year, our Q1 results with you.
With that, I will hand the call over to Karl Pichler, our Chief Financial Officer, to go through the financial details for the fourth quarter and full year of 2013. Karl?
Thank you, Taylor. For the fourth quarter of 2013, total revenue was $408 million, representing 5% growth from the third quarter of 2013 and 16% growth compared to the fourth quarter of 2012. Revenue from our dedicated business increased to $291 million in the fourth quarter, representing 9% sequential growth compared to 1.2% sequential growth in the third quarter. Public cloud revenue for the fourth quarter was $117 million, representing 7.8% sequential growth compared to 9.5% sequential growth in the third quarter.
Exchange rates had a positive impact on revenue of approximately $4.2 million compared to the third quarter of 2013 and $0.8 million compared to the fourth quarter of 2012. On a constant currency basis, revenue grew 3.9% sequentially and 15% year-over-year. For the full year of 2013, total revenue was $1.53 billion, representing an annual growth rate of 17.2% and 17.6% on a constant currency basis.
Moving on to profitability, adjusted EBITDA grew to $132 million, representing 5.2% sequential growth and the margin of 32.4% in the fourth quarter, which was up from 32.3% in the third quarter and down from 36.8% in the fourth quarter of 2012.
Depreciation and amortization expense came to $88 million in the quarter, representing 21.5% of revenue compared to 19.5% in the fourth quarter of 2012. Net income came in at $21 million for the fourth quarter, representing growth of 27.5% over the third quarter and the margin of 5.1%, up from 4.2% in the third quarter.
Capital expenditures totaled $160 million for the quarter. Of this amount, we spent $65 million on custom gear, $23 million on data center build-outs, $8 million on our office facility and $20 million on capitalized software development and other projects. For the full year of 2013, total capital expenditures were $466 million, representing approximately 30% of revenue.
As Taylor mentioned in his prepared remarks, one of our goals this year is to improve capital efficiency by monetizing the infrastructure capacity that we put on line in 2013. Specifically, our goal is to drive capital expenditures to a 25% of revenue by utilizing capacity we have built up this past year.
The adjusted free cash flow came in at $15 million for the quarter and $34 million for the full year. Return on capital came to 9.6% in the fourth quarter and 11% for the full year compared to 8% in the third quarter and 15.9% in 2012. We ended the year with a total cash balance of $260 million. Our total debt outstanding including capital leases was $58 million, which translates to a net cash position of approximately $202 million.
Let me take a step back and summarize what happened in the last year from a financial perspective. During 2013, we invested heavily in a business that we believed has large and long-term growth opportunities. Specifically, during 2013, we expanded our data centers both domestically and internationally. We deployed capacities in new geographies into new products. We continued building out our software engineering and development capabilities. We acquired three companies. And we ran a branding campaign around OpenStack.
As a simple reflection of those investments, our margins in our key metrics are lower in 2013 than they were in 2012. However, our unit economics are in tact, our growth is profitable, our balance sheet is strong and the revenue opportunity is very large.
As we leverage our assets and capabilities on a growing revenue base, our margin profile and key metrics will revert back to what we lay out in our target model, which we still consider to be relevant and accurate from the long-term perspective.
With respect to 2014, Taylor gave you specific pointers. For the first quarter, we expect sequential revenue growth to be between 2% and 3.5% or $416 million to $422 million in revenue. The adjusted EBITDA margins for the first quarter are expected to be in the range of 31% to 33%. For the full year, revenue is expected to grow between 15% and 18% or $1.765 billion to $1.8 billion in revenue. Adjusted EBITDA margin is expected to be between 32% and 35% and we expect capital efficiency to improve as CapEx to revenue trending towards the 25%.
Two final comments on our cost structure for the year. One, please note that our current D&A charge of 21.5% of revenue reflects a good estimate of the D&A charges in the near future. Over time, when utilizing the capital base we've built up, this percentage is coming out. And two, in keeping with our confidence and the market opportunity ahead of us, we will continue to use equity and option grants to attract and retain key talent for our business. As a result, stock-based compensation expense can be expected to approach approximately 5% of revenue during 2014.
With this, I would like to conclude our prepared remarks. We are now ready for Q&A. Operator, please open the call for questions.
(Operator Instructions) We will take our first question from Simon Flannery with Morgan Stanley.
Simon Flannery - Morgan Stanley
Graham, if I could ask you to just go through some of your key priorities for the company over the next several months, and is there any change in strategy, obviously the strategy has evolved here, is there anything that you're really going to prioritize versus what perhaps the company has been focused on over the last couple of years? And maybe you can just provide a little bit more clarity over expected timing on the CEO search. Thanks.
First, as we said during the prior part of the call, we expect continuation of the strategy that we've had in place this last year, I think it's important to understand that Rackspace has always targeted and served the pragmatist customers in the market, not always the leading edge customers, not the do-it-yourself customers. This is what our core competency has always been. And this allows companies to focus on what really matters in their businesses. That is our target market and it will continue to be so.
And that's really what fanatical support is all we wanted to accomplish and we're deep in fanatical support by specializing on technologies where our customers need help in the cloud, and that's especially these emerging and new technologies. And secondly, our hybrid cloud runs many applications better than the clouds that are multi-tenant only. And so we'll continue to build our capability and build more software that helps our hybrid cloud operate better and help our customers' application perform better.
We're also going to capitalize even more in the coming year on our expertise around OpenStack. We're going to continue to run more and more private clouds for companies on premise and also deepen our expertise around open technologies.
I think as far as the CEO search goes, I think one of the advantages of the fact that I've been Executive Chairman throughout this time and one of the founders of the company, this allows us to really do the CEO search with as much diligence as possible, we're not in a hurry to find a successor for Lanham. I'll remain in this role as long as necessary. We do have some candidates inside the company that are very good candidates. We also know that there are outside candidates that need to be considered. So a search has not really gotten underway yet. So we're just at the beginning of that. I really don't expect to make an announcement anytime soon. We're really going to take our time.
We'll go next to James Breen from William Blair.
James Breen - William Blair
Just two questions. One to Lanham and Taylor, given the transition of the management, do you think there's an increased execution risk here given some of the troubles you had or challenges you had in late 2012 and into '13? And then secondly, just the enhanced guidance now giving an annual number, what's your view sort of on the risk side? Is this making it more manageable? It seems like we've had a lot of news flow about Google cutting pricing and Amazon cutting pricing? How do you relate some of that to where your guidance range is?
This is Lanham. I'll handle the first part of that with respect to the transition and what do we see in terms of any risk associated with it. I would say we have a lot of confidence around our team, and it enables us to handle this transition smoothly and handle this announcement today in the manner that we're doing it. If you look at our results last year, we brought Taylor back in the middle of the year. We gave him a larger role. And we all witnessed an improvement in our execution, culminating in the numbers we just turned in, in the fourth quarter. And I think Taylor and the team he has built around will get a lot of credit for that.
So I feel like as we've been through that process of bringing Taylor back and in parallel with that we worked on our strategy and financial planning for 2014, and it's arrived at a point where we are darn confident about where we are as a company today. And so it's a pretty, I think, rare moment and opportunity here that we have Taylor as well as Graham, Graham being an Executive Chairman and a Co-Founder of the company, his fingerprints are all over this company. And so I think with the two of them in place, we don't see the transition imposing a big risk on the company.
This is Taylor. I'll take the second part. I think we have to question about how do we feel about the giants in the industry having to declare rates at the bottom price or is that putting pressure on us and therefore is that really driving our guidance range. I think the way to think about us and always we've said that every industry has large scale players who are generous and every industry has specialists who see customers where we can solve more complex and more valuable problems and therefore they're willing to pay us more. And so you won't see any deviation from that thesis in our execution in 2014.
In fact, I think some of the termed in results in the back half of the year is we really are reorienting. We reoriented around that mission, right, playing our game, not playing the game against sort of the large players and head on to their strength and scale. So for us, we're going to continue to find those seams in the market where customers say I have hard problems to solve, I need your expertise, I need a hybrid portfolio, not just one option because I have a whole portfolio of applications that are not all created equal. And we feel very comfortable and the reason we provided the guidance we gave you is our best estimate of what we're going to go execute this year.
We'll take our next question from Gray Powell from Wells Fargo.
Gray Powell - Wells Fargo
What do you see as the long-term return on invested capital for your business? Obviously, the metric used to be around 20%. 2013 was a pretty big investment year. So I guess my question is do you see the potential for returns to get back north of 20%?
The short answer is yes, absolutely. And let me elaborate a little bit on how we think about the creation of shareholder value here in this company and what we mean when we say we're kind of (inaudible). So when you just operationalize the concept into a business, it's really about two core components. One is an opportunity to generate excess returns on the business and the excess return is defined as returns that are exceeding your cost of capital. And then number two is really applying on that as much business volume as possible, which is simply a reflection of growth. And so those are the two components that we're constantly working on in combination of the two actually.
And so the excess return question is really a question of strategy. And our strategy has always been the one, like Graham pointed out before, a strategy of specialists to provide the highest customer value and it attacks really the deepest profit pools in the industry. And we've been very successful at that throughout our history and we've time over time proven that we can actually tap into those profit pools and generate those excess returns.
When you take a step back and apply this whole concept on the level of the corporation, there're many costs on top of the unit cost that are incurred to build up capacity, to expand the reach of those products that are inherently very profitable and to basically drive the long-term growth. And this is what we've seen specifically in 2013. The 2013 year was a year of trade-off where we make a lot of investments that affect short-term models on a company basis, but that drive huge growth opportunities going forward. And that's really kind of what happened in the year, which is like an investment year, where we built up capacity, where we built up capabilities that we can then leverage on a very, very large market.
So we certainly think that filtering out the timing impacts of these investments out of the numbers, we're still seeing return potential of 20% to 30%, and we are certainly not happy with the actual growth that we see right now. So our exit growth in excess of 20% is kind of a mixed milestone that we're going after. So think about it as 20% as a shorthand for where we are, where we want to go back to very soon.
Gray Powell - Wells Fargo
So if I look at the absolute dollar amount of sequential revenue growth and back out foreign exchange, this quarter was the best quarter you've seen all year and there's the biggest change in the pace of growth that you've seen since 2010. Can you just talk about the main drivers and how sustainable you see that being in 2014?
We talked openly in the middle of the year about the fact that we needed to get reoriented toward our strategy. We spent a lot of time in 2012 and early 2013, doing lots of work to re-factor our product platform, retraining rackers about hybrid cloud and public cloud. And some of those things impacted our pipeline generation, as humans can only do so many things. So we talked openly about that.
And in the middle of the year, we really had a refresh and honing and sharpening of our strategy around hybrid cloud and fanatical support and solving customers' hardest problems. We got the sales teams and the support teams reoriented toward that mission. And it did work. It did develop greater pipeline depth. We also brought in some new talent in Tod Cione to lead our Americas sales organization and Rick Jackson as our Chief Marketing Officer. We told you about those two adds.
And so we feel like we got some of the pistons fire in and we feel good about continuation of that strategy going into 2014.
We'll go next to Jonathan Schildkraut from Evercore.
Jonathan Schildkraut - Evercore
Graham, I'd love to get your perspective on the development of the overall cloud space. When you look at Rackspace's results for 2013, you grew public cloud 36%, 37%. And I'm wondering how you feel about that growth rate relative to what you think is going on in the broader cloud ecosystem. And one of the things you guys said during your prepared remarks was there is a certain sub-segment of this ecosystem that you're really shooting after and maybe if that's a more appropriate sub-segment to talk about, I'd like to hear about your views on that group in particular.
And then one last question, which is tied to the private cloud, it doesn't sound like you're having some really good success there and we did see some strong improvement on the dedicated side. Just wanted to make sure if the private cloud stuff was pulling into the dedicated side, we appropriately reflected that. Thank you.
I think as far as the 35% growth, of course, we always wanted to grow faster, but I think that it's important to just understand that all of our strength has always been around serving that pragmatist customer. And I think that an awful lot of the growth for the cloud so far at other companies has been serving the do-it-yourself company, the company that loves the science project that the cloud is giving them. There is a big company out there that brags about having created 22 open source projects that help them run another company's cloud. This is not our customer. It's important to understand that so much of the enthusiast of the cloud growth that's happening right now is very early stage. That is our customers are people who are looking for us to help them, this is the pragmatist customer, the customer that really does not want to enter into the cloud as a big science project.
And then once they want to go to the cloud that the public cloud only approach is just not good enough for many applications. So I think that in order to make a multi-tenant public cloud work for broad applications, you're just better off running it on a hybrid cloud where you can put the workload on the right kind of infrastructure. I'm really talking about two aspects of wave that is coming. One is the pragmatist that we projected at the very beginning of the cloud. And the wave of pragmatist is ahead. And secondly, the first wave of the cloud has been the multi-tenant cloud. While I'm proud of our multi-tenant growth, but really I think our future and I think the future of the whole industry is a hybrid cloud.
We're starting to see that happen where people are coming over from other clouds. And to me, the idea that a hybrid cloud is the next kind of that's coming and that our specialization in helping people run these technologies for pragmatist buyer, just means that that's the mass of the market that's ahead. And I think that we're going to look back and say that that was a much bigger percentage of the total cloud market in a decade than the early adopters.
Jonathan Schildkraut - Evercore
The private cloud stuff, is that your dedicated revenue line or is that also in the cloud?
Yes, it is, and for the following reason. I mean this distinction is really a product distinction. And as Graham said, the best way to think about this is multi-tenant versus single-tenant. And so the public cloud's revenue is really that multi-tenancy. And the private cloud's is a single-tenancy, so it is listed and dedicated.
Jonathan Schildkraut - Evercore
But if we're really talking about a hybrid cloud going forward and that being the right metric to sort of analyze how you guys are executing, then maybe these historical distinctions are no longer meaningful in letting us have insight into the company's execution?
You're right. Jonathan, so many of our dedicated customers, in fact a large percentage of them, are running hybrid clouds now. And so you're right, so I think we're going to revisit those categories in the future.
We'll take our next question from Sterling Auty from JPMorgan.
Sterling Auty - JPMorgan
I just want to follow up on that line of thinking. As you take a look at the guidance that you've given here for 2014 and all the description that you just made, how should we think about the reacceleration? Should it be reacceleration in both dedicated and cloud or will the mix skewed to one versus the other?
We intend to use the whole portfolio. So we aren't going to break down for you today between the public and the dedicated in terms of guidance. However, part of what makes this work for us is using the whole portfolio. As Graham said, part of our advantage in the market is application benefit from being able to leverage both multi-tenancy and single-tenancy. And so we will use the whole portfolio. And as Graham said, we will revisit some of our thinking about our metrics in reporting in future to use and we'll have the dialog with you about that.
Sterling Auty - JPMorgan
Because I think the big challenge that investors have had is you started off 2013 with maybe a fall off in dedicated because of the focus on the cloud and given the back and forth, I think investors are just struggling in terms of how to really take a look at whether you're being more successful or struggling in the marketplace. So anything that you can do to help on that would be great. Thanks.
We'll take our next question from Siti Panigrahi from Credit Suisse.
Siti Panigrahi - Credit Suisse
I'm just looking at the installed base growth. This is kind of again related to 1.1% this year. Just wondering one of the factors impacting that. Could you give some color in terms of enterprise adoption of the hybrid cloud and how is that going to help guide this particular line item going forward?
I think the way to think about that is with the addition of Tod Cione and Rick Jackson, our Head of Sales and our Chief Marketing Officer, in the middle of the year, my return from our international business, we really executed an acquisition strategy, a new customer acquisition strategy in the back half of the year. And so you saw growth and execution in the acquisition. I think you're seeing that the installed base growth declined from Q3 to Q4. But the way our model works is as we see more new customers into the base and deliver the fanatical support, that translates into health of your installed base growth, net upgrades, et cetera, in future quarters.
So we feel that also that things move around a bit as well as more of our business becomes a utility-based business with the cloud component. And so that's another factor.
We'll take our next question from Kash Rangan from Merrill Lynch.
Kash Rangan - Merrill Lynch
I think you said that 2020 plan, several years back at your Analyst Day at the NYSE, I think you talked about a combination of revenue growth rate, returns on capital at which you'd be self-sufficient, that is you would be able to generate all the cash and be able to fund your CapEx. Can you recapture for us in light of the changing business dynamics how the trade-off between an acceptable revenue growth rate and acceptable EBITDA margin return on capital, how those three metrics would triangulate? Thank you very much.
So you're asking about the relationship between growth and returns and cash, right? Okay. So basically the underlying co-relationship is that your ROC is basically determining the breakeven growth rate at which you start to burn cash, right? So very simply speaking, it would be the equivalent rate. However, if you have significant amount of excess capacity and your marginal rate of return is higher, that is really the one that you have to focus on. So we made sure return at 10% level right now, but if our incremental flow-through is basically at 20%, 25%, 30%, that is really what determines the cash flow breakeven rate.
So the more accurate number is really what the marginal profitability or margin returns is and if that is in excess of 20%, 25%, 30%, that's what basically is our breakeven growth rate from cash flow perspective.
Kash Rangan - Merrill Lynch
Any color on number of OpenStack customers you have and how much revenue are you getting, that would be great.
We're not going to break that out on this call. Thanks.
We'll take our next question from Tim Horan from Oppenheimer.
Tim Horan - Oppenheimer
Related to the OpenStack question, could you just maybe talk about customer adoption maybe roughly is that accelerating or with pragmatist, what are the concerns now versus maybe six months ago and so what you expect those concerns to be kind of in six months from now, just an idea how things are going, what the main concerns with the adoption rate?
Look, we're seeing really exciting trends with our Rackspace private cloud offer, which is really OpenStack-based private cloud. And you can think about that being driven by a couple of things. First off is many medium and large-size enterprises still run almost all of their IT within their own corporate data centers. And they're historically running on proprietary stacks like VMWare or a Windows stack or what have you. And for the traction what we're seeing is in 2012 and the first part of 2013, there was very much a lot of proof-of-concept action. I feel compelled to evaluate an open strategy for a cloud architecture. If I'm CIO, I want to become much more of a service provider myself to my internal business customers and I need a cloud architecture to do that. I also want an alternative to a very expensive solution, which is VMWare or Windows stack, whatever.
And so we saw a lot of proof-of-concept action in 2012 and early 2013, and now we're very happy to see that those proofs-of-concept are moving into production and projects with companies like Fidelity and Workday and others who are working with us to design and deploy and provide support to the OpenStack cloud and the data center. We think it's a wonderful market expansion opportunity for us. Historically, if you wanted to work, you had to work within our data center. This gives us an opportunity to enter the customers' data center, help them with OpenStack and then begin to create an interoperability between an OpenStack-based private cloud and our multi-tenant public cloud also based on OpenStack. So that's what we're seeing.
We'll take our next question from Frank Louthan from Raymond James.
Frank Louthan - Raymond James
I think you said in the guidance that the cash flow is going to be closer to 25% are trending toward to the year. And then on the sales side, what percentage your sales force is hitting quota currently in the quarter? Where was that compared to a year ago?
Basically, we have in the past given fairly explicit guidance around CapEx for the year. And for this year, we've basically made a different choice. We've given you very specific guidance on revenue ranges. And so we've kind of narrowed down on the CapEx the extent to which you're explicit about CapEx. But I think a good way to think about capital deployment is really: number one is largely success-based and continues to be success-based; and two, you can express this as a relationship with revenue and then recognize the fact that as we grow faster, the percentage has to be higher and vice versa, right?
But what we've seen over the years is that we've basically fluctuated between 25% and 30%, given the pace of revenue or given the pace of capacity build-out. And 2013 was a year in which we built up more capacity than we consumed. That's what's drove the behavior of the metric. And for the coming year or for this year we're in, 2014, we expect to basically burn off some of that capacity again. So we're trending toward that 25% capital. It's kind of a lumpy thing. So it's not going to fall back to 25% down, but we're basically improving that ratio towards that 25% number.
And on the second part of that question, which was about sales force hitting quota, I would characterize us as doing better in the second half of the year. Clearly we added more dollars of revenue in the second half of the year than we did in the first half of the year. And so, look, our effectiveness of our marketing with Rick Jackson leading us to more targeted marketing as well as sales execution was better. We still have room to improve. We've still got leverage on that cost base that we feel excited about going and getting in 2014.
We'll take our next question from Colby Synesael from Cowen and Company.
Colby Synesael - Cowen and Company
My question just had to do with, I guess, the EBITDA margin guidance comparing the first quarter versus 2014. If you look at the guidance you gave for the first quarter relative to what you're expecting for the year, it does look like you're expecting both an improvement in revenue growth as well as margins. I'm just curious if that's just the seasonality aspect that we see in the first quarter and the seasonality we definitely see in the fourth quarter when both those metrics are also stronger, or is there something else there in the pipeline that gave you the conviction that you'll see an acceleration in growth through the course of the year?
I think you can look at Q1 for the past couple of years and you can see that we've got some seasonal drivers in the revenue line, which is what we are guiding you for, as well as some cost reset in the EBITDA line that I think hit all companies is around employee-related expenses. So those are what are driving our guidance for Q1. And clearly, if that is sort of the seasonal effect, then your geometric math is right and it suggests improvement.
Colby Synesael - Cowen and Company
Taylor, as it relates to managed hosting, you guys had called out going into fourth quarter that that they recorded a sequential growth and we obviously saw nice improvement in the fourth quarter. Do you believe that that wasn't back in trough now looking backwards and you would expect to see continued improvement in that metric?
I think the way to think about it is, as we said in our prepared remarks, we're going to measure success in driving improved sequential revenue growth. However, it is important to note that this will not be a pure linear equation. The cloud is a utility-based business and it becomes a bigger part of our revenue, you'll see ups and downs. So I wouldn't say it's a pure linear equation.
We'll go next to Barry McCarver from Stephens.
Barry McCarver - Stephens
I guess just I want to visit Lanham's decision, given that the stock is in aftermarket trading off pretty stably. Can you just once again go over your thoughts on why now is the right time for you to step away and why as an investor should you not be worried about the timing and the decision to move on?
I think anytime we make this decision, I can at least give you the insights into how I made it. For me, there're two dimension, two primary considerations. One is the company itself, which gives to your investor question. So when I look at the company and its position in the marketplace, based on the comments we prepared for the call and our answers to you in this session, it was really important that the company be in a good place, as I contemplate stepping away. And so when I look at the company being at a good place, I think about the OpenStack transition that we've been through the company, I think about the hybrid cloud portfolio and our opportunity in the marketplace, I think about Graham and Taylor and their role here.
And so I look at those dimensions and the customer feedback we get everyday and I think the company is in a good spot. I think the company has a good powerful place in the market. I think it's got a good future. I think rackers are engaged. We just turned in 29 on the Best 100 Places to Work For list. So when I look from a company dimension, I feel like it's pretty strong and the transition we have in place is pretty darn seamless, because Graham and Taylor have been here a long time, and Graham has been Executive Chairman since the company was founded and CEO. And so all that from a company point of view looks pretty darn good to me.
And I think from an investor point of view, you have those sort of qualitative factors and then you have the communication we provided on this call around the quarter we just turned in and our outlook for the year as a company and how we feel about that and where we have confidence in it and why we have confidence. So I think from an investor point of view, evaluating the company itself, that's the first level. I think then I got to a dimension around me personally. I mean this was a difficult decision for me. I've been here now about 14 years and grateful for all the time I've had here.
I mean this has been a business dream to join a company who was $1.5 million startup and now we just turned in $1.5 billion or revenue. I mean that's a pretty darn special, right? And so when I ask myself what if I ever want to do a CEO gig, I'm not sure I'd find another CEO gig as cool as the one I was just on, right? I got to work with people I cared about and a mission that I believed in that I think makes a dent in the universe. So that's a pretty tough thing to think about personally.
But the stuff that opened my mind to it is: number one, this has been 14-year climb and it's been a difficult climb. Being CEO of this company is a 24/7 gig whether it's a customer escalation some day or something else going on, it's a 24/7 gig. And after a period of time, that wore on me. So I think where I am personally is I'm passionate about funding education for first generation of Americans. I've got a foundation that does it. I'm going to go, spend some time on that. Then I'm going to take a break for a while. And then look I'm wired to build things, so I imagine I'll turn out some place and build in something else, probably here in San Antonio, Texas.
So that's how I see things. And I think as an investor evaluating it, I'd look at the merits of the company, the opportunity ahead, the power of the business model. And I think about it on a personal basis, I think about my family and where I'm needed and the blessing of having been here 14 years, I think now is the good a time as any.
And we'll take our final question from Lou Miscioscia from CLSA.
Lou Miscioscia - CLSA
I guess the question I would have is that can you repeat your long-term growth rate, when do you think you might give us some color on the size of this business or when it might become a separate P&L? And is there a concern that with the type of businesses that are very people-intensive and will actually be a slower growth opportunity and as you get maybe to one of the out years will obviously impact your revenue growth? Thank you.
I think you're referring Rackspace private cloud business. And I want to just clarify our business model so there is no misunderstanding. This is not that we go and build or take over and run entire data centers of our customers. So this is not a sort of legacy IBM Global Services or HP model that we take over data centers and we run them for you. This is truly us providing expertise on OpenStack software and how is works in management layers and around hardware, et cetera, to be able to run an OpenStack-based private cloud inside of a customer's data center.
Now those customers who choose that model, which is the on-premise model inside of their data center, they are going to continue to manage the capital-intensive part of that relationship, i.e., the hardware and the break fix and things and things like that. Our job is to provide them with support of the software and that's really the business model around the Rackspace private cloud. So I wanted to make sure we clarify that.
I think you also have some questions about the overall growth target and when are we going to break this out as a separate P&L. I'll just say those are future conversations that we're not ready to share right now. But I would tell you that we feel very, very energized about the part that the Rackspace private cloud and OpenStack play in our portfolio play. Again, think about this as the large wave of mainstream cloud adopters who are just getting started and the logic that it makes to them to invite somebody into their existing capacity and to help them leverage the power of OpenStack within that existing capacity and then ultimately be able to interoperate that cloud that's a right fit to them into an OpenStack-based public cloud.
And it is also an attractive business model because of the capital that belongs to somebody else. This is attractive to us for a number of different reasons.
I'll be surprised if we break it out as a separate P&L, because these customers tend to buy more than one service from us. And so we may be running their OpenStack private cloud in their data center or we may also include running a private cloud from them in our data center. So it's really a product being sold to the same customer.
Lou Miscioscia - CLSA
And the question on the targets for the total company that you may have given at the last analyst meeting that you reiterated earlier, but can you give the actual numbers?
Are you talking about our annual revenue guidance?
Lou Miscioscia - CLSA
Your long-term growth targets, I guess, top and bottomline margin, whatever you mentioned them earlier?
This is Bryan McGrath. We were referring to the target model slide, which is in our Investor Relations deck, which is available on our website. So you can go, download it, check it out.
There're no further questions on the phone queue. I'd like to turn the call back over to Graham Weston for any additional and closing remarks.
Well, I just want to thank everyone for taking the time to be on this call. I'm really excited to be back as CEO for as long as it takes and I'm just excited about the year ahead of us. We look forward to updating you on our progress in 90 days. And with that, we will adjourn the meeting, conclude this call.
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