Paolo Gorgo
Special situations, long-term horizon, long only

Jamba Juice And Bruegger's Bagels Co-Branded Stores: Whose Strategy? - The Company's Or The Franchisee's

Executive summary:

  • Bruegger's Bagels just announced a multi-unit development agreement with Florida-based Jamba's (NASDAQ:JMBA) franchisee Great Service Restaurants.
  • In 2012 a Bruegger's Bagels franchisee in Connecticut signed an agreement to open several locations dual-branded with Jamba Juice.
  • A concept that may lead to some kind of broader partnership or just an opportunistic move by some franchisees to combine the best of both companies?

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Background of the deal

Bruegger's Bagels was founded as a small bakery in Troy, New York, in 1983. Today, the company has over 300 bakeries in 26 states of the USA.

The recent agreement between Bruegger's Bagels and Jamba's franchisee Great Service Restaurants calls for Great Service Restaurants to open five locations throughout South...

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