A word of entirely unnecessary advice for anybody on the Pimco trading floor Tuesday morning: do not look Bill Gross in the eye. Or talk. Or do anything at all to make yourself stand out or be noticed. Because Gross, who for most of his career has been the subject of some of the most glowing press imaginable, has just been brought down by a downright brutal article on the front page of the WSJ. Neither Gross nor Pimco will ever be seen the same way again, and indeed, if Gross cares at all about the long-term fortunes of the company he built, the best thing he can do right now is simply retire.
The story is illustrated, online at least, with a gruesome photograph of the 69-year-old money manager, looking sideways through yellowing eyes as he reaches out like something from a zombie movie. And it just gets worse from there, confirming all the worst fears of anybody with investments at the monster-sized firm.
Late last year, in front of a number of traders, Mr. Gross said, "if only Mohamed would let me, I could run all the $2 trillion myself…I'm Secretariat," referring to the famed thoroughbred. "Why would you bet on anyone other than Secretariat?"
That's just about the worst possible thing for Gross to be quoted saying, given who Pimco's clients are, and what they want, and what former CEO Mohamed El-Erian has been telling them, consistently, since he re-joined the company in 2007.
Pimco's clients are, overwhelmingly, fixed-income investors. That means they're conservative: while they like outperformance, they're not shooting for the stars, and they hate taking unnecessary risks. Like, for instance, the risk that they've placed their billions in the hands of a cantankerous old man who always thinks that he's right and that everybody else is wrong.
"I have a 41-year track record of investing excellence," Mr. Gross told Mr. El-Erian, according to the two witnesses. "What do you have?" …
When Mr. Gross establishes an investment thesis, he usually doesn't appreciate dissenting views, employees and former Pimco traders say. Once, when a senior investment manager said a bond in Mr. Gross's fund appeared to be expensive, Mr. Gross responded: "OK, buy me more of it," according to a Pimco executive. The purchase was made…
Mr. Gross said in a recent interview that he would be stepping back from some investment duties, but others at the firm are skeptical he will give up any control.
"I'm ready to go for another 40 years!" Mr. Gross posted on Twitter after Mr. El-Erian's departure.
Pimco's investors are also overwhelmingly institutions. Pimco itself gets mandates not because it has the best performance, but more because it's the ultra-safe choice: it can pass any conceivable due diligence test, it has been around for decades, and it has multiple layers of checks and balances. El-Erian knew exactly what his job was, in public and in private: to paint Pimco as a disciplined supertanker of an investment vehicle, with committees and open dissent and a well-tested procedure for arriving at investment decisions, which was much more robust and much more trustworthy than any individual could ever be. In other words, to move Pimco (or at least the 90% of Pimco which isn't Gross's Total Return Fund) as far as possible from idiosyncratic Bill Gross risk as possible. Gross is old, he's erratic, and he's generally not someone you want to park your money with on the quasi-permanent time horizon which is used by Pimco clients like sovereign wealth funds and foundations.
Today, with the publication of this article, every fear of every large Pimco investor is going to be rearing its ugly head. Now that El-Erian has left, are Pimco's trillions effectively under the sole charge of a monomaniac? Indeed, it seems that Gross has become so impossible to work with that El-Erian - the man who repeatedly said that he loved his job, the man who even according to this article "flourished in the firm's demanding environment", the man who was the explicit heir apparent to Gross - ended up resigning rather than work for Gross one more day.
"I'm tired of cleaning up your shit," El-Erian said to Gross, last June, in front of more than a dozen colleagues. El-Erian is soft-spoken to a fault; if Gross had pushed him that far, it's little surprise he quit.
Note too the byline on the article: it's by Gregory Zuckerman, a man who has made a career out of writing awestruck books about the investing prowess of billionaires not unlike Gross. The Greatest Trade Ever: The Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial History, published in 2009, was followed up by The Frackers: The Outrageous Inside Story of the New Billionaire Wildcatters. Zuckerman's stock in trade is not character assassination; quite the opposite. And yet he has penned what could - what should - be a fatal blow to the career of the greatest bond investor of all time.
There is no way for Gross to recover from this article. He knows it too. When El-Erian first told Gross that he wanted to quit, Gross offered him "more power", according to Zuckerman; indeed, El-Erian was offered "whatever he wanted to entice him to stay". None of it was enough. El-Erian has said basically nothing in public since he quit, but the message here speaks loudly all the same: his job as CEO was to manage Pimco's risks, and he felt simply incapable of managing the biggest risk of all.
Sometimes, the CEO isn't really the CEO. When El-Erian was at Harvard, he "was having a heart attack" thanks to the irrational demands of Larry Summers, and ended up quitting to go somewhere a bit more grown-up. I can see how he would have had no desire to replay that movie a second time. And if El-Erian can't manage Gross, then no one can manage Gross.
As a result, the only way to save Pimco is for Gross to leave the firm entirely. If he must, he can take his Total Return Fund with him. Pimco's investors care about good governance ahead of anything else, and Pimco is clearly suffering under the very opposite of good governance right now. Gross is single-handedly responsible for most of what Pimco is today, and he can leave, at this point, with his head held high. But his natural tenure at Pimco has come to an end. It's time for Bill Gross to take his leave of the company he built, and for him to watch it thrive under more professional, less idiosyncratic, management.