Microsoft's Attempt To Silence a Zune Critic Backfires

Nov.13.06 | About: Microsoft Corporation (MSFT)

By Carl Howe

Drew over at Rocketboom just canceled their promo gig for Zune because of Microsoft's (NASDAQ:MSFT) restrictive terms for showing the Zune logo. The terms that were giving him heartburn:

... the logo was sent with a use contract that stated as one of the clauses:

"You may not display the Logo(s) on any site that disparages Microsoft or its products or services, infringes any Microsoft intellectual property or other rights, or violates any state, federal or international law."

Come on, guys. An End User Licensing Agreement for a logo? I thought Microsoft wanted publicity for Zune.

Props to Drew for recognizing an attempt to gag bad reviews in advance. Those efforts always backfire, and this one appears to be proving that rule. And given that Engadget's latest screenshot of Zune installation errors are reinforcing Microsoft's reputation for buggy software, Drew seems to have been appropriately leary of being able to say only good things about the Zune experience.

zune error screenshot
A Zune error screenshot

Disclosure: The author is long Apple shares.