Vitacost is an online retailer of vitamins, minerals, health supplements, beauty products and natural foods. Vitacost carries over 40,000 SKUs across these product categories, as seen below.
(click to enlarge)
source: Vitacost investor presentation
At Vitacost's current $207 million valuation, the shares are providing for a particularly asymmetric investment given the low valuation (0.5x EV/sales) and recent insider shareholder activism calling for the sale of the company....
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