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Does Vitamin Shoppe Deserve Its Premium?

The world of sports supplements, vitamins, and herbal remedies has become en vogue over the past decade. Not long ago healthy supplements like protein and creatine were lumped in with the likes of HGH and steroids. Now, the cohort has become accepted as a normal and healthy part of the average person's diet

Concurrent with the explosion of supplement popularity, the sellers of these items like GNC (NYSE:GNC) and Vitamin Shoppe (NYSE:VSI) have popped up all over the United States. There is little doubt that GNC is the bigger player in the space, with more than 8,500 locations globally and 6,300 retail outlets in the United States. GNC generated $2.6 billion in revenue during its FY2013....

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