Equitable Research
Internet, special situations, deep value, contrarian

YuMe Is Misunderstood And Has Significant Upside Potential

As an internet marketing professional with nearly 20 years of experience, I am always on the lookout for hot new advertising channels. One name that recently popped up during my research of Ad Tech companies is YuMe (NYSE:YUME). I had to go check them out, just from an advertising standpoint if nothing else. Being on the forefront of technology is my job and it is why I get the paid the big bucks. I will have to admit I was initially a little confused as to what YuMe does exactly. Their website is very sharp, as are their promotional videos, but at first glance I couldn't figure out if this was an advertising solution for me. I'm into...

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