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Weight Watchers: Free App Fad Will Soon Dissipate

Weight loss in its simplest form is expending more calories than one consumes, but it is much more complex than that. Before a person even thinks of ever starting a journey of weight loss they are faced with many barriers, some very significant. These barriers are all mental constructs which are byproducts of our current 21st century post industrial sedentary lifestyles. Our bodies and minds still have not evolved to cope with our new sedentary lifestyle. Studies have shown that the only effective ways to lose weight and keeping it off is to change our behaviors. Weight Watchers (NYSE:WTW) is the major weight loss company that helps customers lose weight by changing their behavior.

Mr. Market believes that...

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