Wix: A Big Success Story From Israel

| About: Wix.com (WIX)

According to a survey by Netcraft in October 2013, there were more than 767 million websites on the Internet across all domains. The number of websites have quadrupled over the last five years. The influx of mobile devices has also created the need for websites that can cater to mobile operating systems. Additionally, today, consumers demand a higher level of customization and functionality from a website.

Wix's Offerings

Israel-based Wix (NASDAQ:WIX) was founded by Avishai Abrahami, Nadav Abrahami and Giora Kaplan in 2006 to simplify the process of website publishing for all users. It has successfully implemented the DIY model to become one of the largest website creation platforms on the Web. Today, the company offers an easy-to-use, cloud-based platform that enables more than 42 million users across 190 countries to use visual aids and editing tools and create websites, as well as complicated web businesses. Best of all, users can create these pages without possessing any coding skills.

The core product utilizes the drag-and-drop tool, and comes with a media gallery that includes web page templates, graphics, image galleries and fonts. The tool lets users customize their websites for most browsers, as well as desktop, tablet and mobile devices. Wix also has a curated App Market that offers a choice of over 170 free and paid apps to embed on websites using a simple select-and-click process.

Wix's Financials

Wix operates on a freemium model, allowing individuals and small businesses to open their basic portals for free and additional features are available for purchase. Pricing varies from $4.08 a month to $24.90 a month depending on the storage, bandwidth, support and advertisement capabilities demanded by the user. Of the 40 million users worldwide, a mere 790,000 are paying customers. But that hasn't stopped Wix's revenue growth. The company has delivered 16 consecutive quarters of revenue growth so far. However, the company is yet to turn in profits.

Revenues have grown from $9.9 million in 2010 to $80.5 million in 2013.

Wix recently reported fourth-quarter and full-year 2013 results. Fourth-quarter revenue grew 88% over the year to $24.9 million, with premium subscriptions growing 68% to 790,000. Losses have started to narrow, and the company ended the quarter with a loss of $0.45 per share, compared with a loss of $0.63 per share reported a year ago.

For the full-year 2013, revenue grew 84% to $80.5 million and the net loss was $3.33 per share, compared with $2.71 per share a year ago.

For the current quarter, Wix expects revenues of $26 million-$27 million, with a loss of $13 million-$14 million. The company is projecting to end the year with revenues of $127 million-$130 million and an adjusted EBITDA of a loss of $38 million-$42 million.

Till November last year, Wix was venture-funded, with $58.5 million in funding from Bessemer Venture Partners, Mangrove Capital Partners, Benchmark and Insight Venture Partners. Last November, it went public on the Nasdaq under the ticker WIX, and raised $127.05 million by selling 7.7 million shares at $16.50 each. This was the largest-ever IPO for an Israel-based firm since the 2010 listing of SodaStream International (NASDAQ:SODA).

Wix's Mobile Initiatives

During the recent quarter, Wix also released a new mobile solution. Given the importance of mobile Internet usage, the company is delivering more mobile-based offerings. The mobile solution allows users to customize the mobile website without editing the desktop version. Since its launch, the company has seen more than 1.6 million mobile sites created on the platform.

Wix's stock is trading at $26.56, with a market capitalization of $670.35 million. It touched a high of $32.69 last month.