- Cotton is bucking downward trend in commodities – up 23% in the last 4 months.
- V.F. Corporation, in similar historical instances for current price trend in Cotton, is up 9.9% on average and 73% of time, again with low downside volatility compared to upside potential.
- Watch for cotton prices to go sideways over the next few months, and for a bump in NKE and VFC.
"What we learn from history is that people don't learn from history" - Warren Buffett
Currently, there are some strong macro trends at play in commodities. Many key indicators are in a downward trend, including Copper, Grains and Natural Gas, but Cotton is bucking the trend and is up 23% in the last 4 months. I decided to take a closer look at historical instances.
I first posed the obvious question, "when has Cotton looked like this historically and what typically happens next?" Per the chart below, we've seen this 4 month upward trend in Cotton (CT) 19 times historically with high similarity. To no big surprise, the two biggest gainers were in 2010 (when Cotton hit all-time highs) and the two biggest drops were in 2011 (when Cotton was falling back to Earth). Including those 4 tail examples, on average cotton prices are historically flat in the next 3 months. Excluding those 4 historical instances (two green to the right and two red to the left), the average outcome is still flat and you can see that the range of outcomes is pretty tight to the mean.
(SOURCE: EidoSeach data 3/17/14)
Historically, we haven't seen a strong reversal in Cotton prices over the next few months, so what does this mean for larger apparel manufacturers most sensitive to the cost of this primary raw material? I focused in on two of the largest consumers of cotton, V.F. Corp (NYSE:VFC) and Nike (NYSE:NKE), to investigate.
It seems widely accepted that rising cotton prices are usually not good for margins and in turn share prices, and we see just the opposite effect when cotton prices are falling. Take Last February, V.F. Corp announced record gross profit margins in large part thanks to lower cotton prices (less than half the cost in 2010), and the stock went up 50% over the next 6 months. Beginning last Thanksgiving, cotton has run up 23% through last week. What has been the effect on VFC and NKE, who not surprisingly have similar price trends? They are both basically flat year to date per the chart below.
(SOURCE: EidoSearch data 3/17/14)
So, all this points to a rocky few months ahead for Nike and V.F. Corp right? Actually, no.
I looked at the price trend in Cotton (CT) beginning in November, and captured the 19 most similar historical instances of this trend as detailed above. I then looked at how NKE and VFC have reacted in these 19 similar environments and to see how they performed in the next 3 months historically. Very well per the charts below:
This analysis identifies the historical instances of the current price trend in cotton, but the 3 month forward return statistics show Nike's performance historically. Each bar represents the return for NKE in each historical instance. On average, the stock is up 7.8% with limited downside risk (8 historical instances of this pattern are up 10% or more in the next 3 months and there are no instances historically that fall below 10%).
(SOURCE: EidoSearch data 3/17/14)
VF Corp, in these similar historical instances for the current price trend in Cotton, is up 9.9% on average and 73% of the time, again with low downside volatility compared to upside potential.
(Source: EidoSearch data 3/17/14)
If my analysis and predictions are correct, watch for cotton prices to go sideways over the next few months. I expect to see a bump in both Nike and VF Corporation.