Google, Yahoo Gain Search Share at MSN's and AOL's Expense

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Google, Yahoo Gain Search Market Share; Microsoft, Time Warner Lose [Information Week]

Summary: ComScore reports that Google and Yahoo slightly gained in search market share in October, while Microsoft and Time Warner [AOL] declined and Ask.com remained steady. Google processed 45.4% of searches (up 0.3%), Yahoo 28.2% (up 0.1%), Microsoft 11.7% (down 0.2%), Time Warner 5.4% (down 0.2%), Ask 5.8%. Over the past year, Google's share has grown from 39% to 45.4%. Americans performed 6.8 billion web searches in October, up 33% from a year ago.
Related links: comScore press release, Nielson/NetRatings figures for October • Commentary: Google Nearing $500; Credit Suisse: It'll Go To $600 , Google To Take Traffic Lead At Current Growth Rate, MSN Still Going Nowhere Fast , IACI's Ask.com Gaining Search Share . Conference call transcripts: Google Q3 2006 , Yahoo! Q3 2006 .
Potentially impacted stocks and ETFs: Google (GOOG), Yahoo (YHOO), IAC (IACI) • ETFs: Internet HOLDRs (HHH)

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