Seeking Alpha
Lycos released its annual list of the most popular toys & video games this holiday season based on web search activity. Please note that Lycos commands a relatively small percentage of the online search market, so its results may not representative of a broader sample:


The Top 10 Most-Searched Toys this holiday season:

1) Poker
2) Pokemon (Nintendo)
3) iPod (Apple Computer Inc. (NASDAQ:AAPL))
4) Neopets (Viacom Inc. (NASDAQ:VIA))
5) Barbie (Mattel Inc. (NASDAQ:MAT))
6) Harry Potter (Time Warner Inc. (NYSE:TWX))
7) Blackjack
8) Baccarat
9) Bratz (MGA Entertainment, Mattel?
10) Playstation 3 (Sony Corp. (NYSE:SNE))

The Top 10 Most-Searched Video Games this holiday season:

1) RuneScape (Jagex Ltd.)
2) Naruto (Viz Media)
3) Grand Theft Auto Vice City (Rockstar Games Inc.)
4) WWE Smackdown (THQ Inc. (THQI))
5) EverQuest (Sony Corp. (SNE))
6) Gundam (Sunrise Inc.)
7) World of Warcraft (Blizzard Entertainment)
8) Kingdom Hearts 2 (Square Enix Ltd.)
9) Halo 2 (Bungie Studios)
10) Mortal Kombat (Midway Games Inc. (MWY))

Poker and specific poker-related items like poker chips top the 2006 list of most-searched toys with web users for the second consecutive year. Online interest in poker jumped 316 percent over the past year, generating 308 percent more searches than the second most popular toy, Pokemon. Searches for Pokemon have increased 169 percent from 2005, as it overtakes Playstation as the second most popular toy with web users in 2006.

Gaming consoles, while still popular, see a decrease in search activity in 2006, with Playstation falling to number 10 on this year’s list. Search interest in Playstation declined 14 percent since this time in 2005, while searches for Xbox dropped 17 percent, and Nintendo fell 25 percent. However, for the sixth straight year, Playstation remains more popular than all other gaming platforms, generating 119 percent more search interest than the Xbox 360, and 497 percent more popular than Nintendo.

RuneScape Logo 21 11 06Making its second consecutive appearance is Apple’s iPod, as searches jump 17 percent over the past year, with the iPod Nano and iPod Video generating the bulk of the search activity. If web search activity is any indication, the iPod Nano will be more popular this holiday season, generating 471 percent more searches than the iPod Video.

Bratz Dolls return to this year’s list, up 102 percent, while Barbie continues her run, making the top 10 toy list for the seventh consecutive year. Search interest in Barbie continues to rise, up 95 percent since this time in 2005.

Bratz Logo 21 11 06As for video games, this marks the second consecutive year that a massive multi-player game comes in as the number one searched video game, with RuneScape. This also marks the second year that sports-themed video game Madden drops out of the top 10, with Madden 2007 coming in at number 13, dipping 27 percent since 2004. Search interest in mobile and handheld devices also drops this year, with search interest for P2P and Nintendo Game Boy coming in at numbers 16 and 17 respectively.

The online toy, department stores and specialty stores seeing the biggest jump in search activity over the past week include: Target Corp. (NYSE:TGT), Wal-Mart Stores Inc. (NYSE:WMT), The Gap Inc. (NYSE:GPS), Toys R Us and Abercrombie & Fitch Co. (NYSE:ANF). Target generates five percent more search interest than Wal-Mart, and 323 percent more online interest than the GAP. Leading the way in search activity for the online stores is Inc. (NASDAQ:AMZN), which generates 570 percent more search activity than the second most popular online destination, eBay Inc. (NASDAQ:EBAY). Amazon also generates 171 percent more search interest than Target, making Amazon the most popular online shopping destination with web users this holiday season, based on search activity.

Source: Top 10 Holiday Season Toys and Video Games -- Lycos