Mattel Sues MGA Over Bratz Idea

Nov.22.06 | About: Mattel, Inc. (MAT)

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Mattel Claims Bratz Maker Stole Secrets [AP]

Summary: Mattel is suing competitor MGA Entertainment for allegedly stealing the concept for the popular Bratz doll by recruiting former Mattel employees and convincing them to surrender valuable trade secrets. The creators of the classic doll, Barbie, filed papers in the U.S. District Court in Central California claiming that it has sketches of the Bratz dolls produced by Carter Bryant before he left Mattel for MGA in 1999 or 2000. In 2004, Bratz Logo 21 11 06Mattel alleged that Bryant had been giving ideas for Bratz to MGM while he was still working for Mattel, and violated intellectual property rights to the product. In response, MGM accused Mattel of getting "revenge on a few people who have Mattel 11-22-06chosen to work for a better, more innovative toy company after realizing that Mattel has lost touch with its consumers." Mattel executives did not comment.
Related links: Media coverage: Commentary:

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Potentially impacted stocks and ETFs: Mattel (NASDAQ:MAT), Hasbro (NASDAQ:HAS), JAKKS Pacific Inc. (NASDAQ:JAKK)

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