As of 8am EST Monday morning, Apple had five of the top-10 spots in Amazon Japan's best seller ranking for portable digital audio players. At #1 it had the iPod shuffle and it also took spots 5 --> 8 with 30GB iPods and the 2GB nano. The only other iPod to make the list was the 4GB nano at #19.
Unlike in the U.S. Amazon ranking, Apple does face competition from a number of firms including South Korea's iriver by Reigncom Ltd., Toshiba (OTCPK:TOSBF), Creative (OTCPK:CREAF) and AVC Technology Japan. Reigncom's iriver players took #2, 3, 16, 24 and 25. Toshiba had #11, 12 and 18. Creative had #15 and 21. AVC Tech had #4, 20 and 23.
Separately, BCN, a Japanese consumer electronics research firm reported last week that Apple's iPods commanded all ten of the top-10 sales ranking for the week ended Nov. 12th (latest published). The 1GB shuffle took 12.5% of sales and various versions of the nano accounted for nearly 30% of the market. Combined, iPod's top-10 performance accounted for 48.9% of sales for that week. At the current foreign exchange rate, Apple charges about $5 more per shuffle sold in Japan than it does in the U.S.
Disclosure: The author does not own shares of any companies mentioned in this article.