Job-Search Site Monster Forges Deals With Newspaper Publishers [Wall Street Journal]
Summary: Following Yahoo's announcement last week that its HotJobs site will partner with over 150 newspapers on classified job ads, Monster Worldwide Inc. has announced it too will partner with four more newspaper publishers; earlier this year Monster struck similar deals in Philadelphia and in Akron, and said Monday that the Philadelphia deal has increased page views on the philly.com careers page by 25%. Its media alliances now include 43 daily newspapers and eight television properties. Monster will build and maintain job-search Web sites for its newspaper partners and integrate the listings with its global-recruitment database. The partnerships: Freedom Communications Inc., whose flagship newspaper is the Orange County Register; North Jersey Media Group Inc., publisher of the Record of Bergen County; the Times Leader in Wilkes-Barre, Pa.; and the Black Press Ltd., which publishes Honolulu Star-Bulletin. Monster shares were down $1.29 (2.9%) to $43.34 in afternoon trading.
Related links: Media coverage: Reuters. Commentary: A Monster Worldwide Problem? • Newspapers To Partner Broadly With Yahoo. Conference call transcripts: Q3 2006
Potentially impacted stocks and ETFs: Monster Worldwide Inc. (NASDAQ:MNST), Yahoo! Inc. (NASDAQ:YHOO)
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