Who is Zoes Kitchen?
Zoës Kitchen (NYSE:ZOES) is a fast casual restaurant concept serving a distinct menu of fresh, wholesome, Mediterranean-inspired dishes delivered with Southern hospitality. Founded in 1995 by Zoë and Marcus Cassimus in Birmingham, Alabama, Zoës Kitchen also runs a successful catering business that materially contributes to the financials of the company.
Zoes Kitchen will be holding an IPO on Friday, April 11, 2014. The main underwriters are Jefferies, Piper Jaffray, and Baird. The shares are expected to IPO between $11-$13/share.
What do they do and what does the target market look like?
ZOES operates in the space above fast food but below long-wait, sit-down restaurants, known as fast casual. They try to capture the market
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