The market need for Cologuard
Only 0.3% of the population currently suffers from colon cancer, but the lifetime risk is higher at 5%, which benefits the colon cancer screening market. According to the American Cancer Society: "96,830 new cases of colon cancer and 40,000 new cases of rectal cancer are expected in 2014. Colorectal cancer is expected to cause about 50,310 deaths during 2014." Here are the cancer survival rates by stage and we can see that there is a clear market need for accurate early detection of colorectal cancers.
The death rate from colorectal cancer has decreased in both men and women in the past two decades most likely due to a higher likelihood of polyps being found...
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